Scroll Top

October 2nd, 2026 Market Report

Apples:

• Local Apples: Growers across the region are currently harvesting Gala and Honeycrisp

apples, with a significant portion being placed into Controlled Atmosphere storage to

help maintain quality and extend shelf life. Growers are easing into harvest of a crop

affected by the April freeze.

• Western Apples: School demand combined with limited availability is putting upward

pressure on the apple market. Reds, Golds, and Granny Smith are all experiencing higher

prices. Fuji Apples are extremely tight. Gala is the bright spot, with the new crop harvest

underway and the market holding steady.

Asparagus: Alert

Mexican asparagus supplies remain limited, although availability is gradually improving.

Hurricane Polo may bring heavy rain and flooding to Constitución, creating potential challenges

for harvesting and transportation. Northern Baja is nearing the end of its season, while Sonoyta

continues to experience low yields and quality concerns. Hermosillo, meanwhile, is gradually

increasing production.

In Peru, warmer temperatures are affecting northern growing regions, resulting in lower yields

and quality. Southern Peru continues to produce the strongest quality asparagus. Overall,

supplies remain tight, but consistent air shipments are helping support availability in the U.S.

market. Quality remains fair.

Berries:

• Blackberry Markets are slightly down. Supplies are anticipated to increase from Central

Mexico and Baja over the next few weeks. Quality is fair to good.

• Blueberry Markets are up but steady. The Pacific northwest has ended, with Peruvian

and Mexican imports beginning to dominate the market. We have switched into half

pints. Quality is good.

• Raspberry Markets are slightly down. Supplies crossing into the U.S. from Mexico

continue to improve. Quality is good.

• Strawberry Markets are up. The Salinas and Watsonville seasons are expected to wrap

up within the next two weeks, while Santa Maria and Oxnard continue to ramp up

production. Central Mexico and Baja are gaining momentum, and most Texas shippers

expect to have a full mixed berry lineup available within the next two weeks. Quality is

fair to good.Broccoli:

Markets are up. Broccoli supplies remain very tight, with Diamondback Moth pressure

impacting younger fields, reducing yields, and further limiting production. There is a AOG

trigger on all value-added Broccoli. Quality is fair to good.

Brussel Sprouts:

Markets are coming down, but supplies remain tight due to ongoing insect pressure, which

continues to impact yields and availability. There is a AOG trigger on all value-added Brussels.

Quality is fair to good.

Cabbage:

• Green Cartons: Markets are steady. Cabbage supplies are currently tight due to

gapping. There is a AOG trigger on all value-added Green Cabbage. Quality is good.

• Red Cartons: Markets are steady. There is a AOG trigger on all value-added Red

Cabbage. Quality is good.

• Bagged Cabbage: Markets are steady. Quality is good.

Carrots:

• Cello markets are steady. Quality is good.

• Loose markets are steady. Quality is good.

• Value-add Carrots markets are steady. Quality is good.

Cauliflower:

Markets are coming down, but supplies remain tight as production for most suppliers have

gapped. Heavy Diamondback Moth pressure, especially in South County and Santa Maria,

continues to severely impact yields. Warm weather is adding to field challenges. There is a AOG

trigger on all value-added Cauliflower. Quality is fair to good.

Celery:

Markets are up. Quality is generally good, with minor seeder issues reported industry-wide.

Insect pressure remains minimal but is still being seen sporadically. Quality is good.

Citrus: Alert

• Lemon: Markets are up. District Two (Ventura County/Oxnard region) is in full

production and supplying the majority of fruit with good quality. Mexican fruit is also in

full production with good quality.

• Limes: Harvest is transitioning over to new crop which has caused availability on larger

limes to tighten. Recent rain has delayed some harvest which has caused pricing to

tighten a bit.• Orange: Markets are up. The California Valencia orange crop continues to peak on larger

sizes, primarily 56ct and 72ct fruit. Small sizes, especially 113ct and 138ct, remain

extremely limited and are expected to stay tight through the remainder of the season.

To help ensure consistent supply, flexibility on size and grade will be necessary, with

substitutions to larger-size Valencia’s likely required. Suppliers are maintaining contract

size averages while managing overall availability. Schools and DoD programs are

encouraged to accept 88ct or 72ct fruit whenever possible to support order fulfillment.

Quality is good.

Cucumbers:

• Cucumbers Markets are steady. Eastern shippers remain in a stable supply position,

supported by good quality and strong demand.

• Cello Cucumber Markets are up and product is limited. Quality is good.

Eggplant:

Markets are up a bit. East coast production was down this week. Overall quality is good.

Grapes:

Markets are steady. Most shippers peaking on Large and Extra Large red and green seedless

varieties. Quality is good.

Green Onions: Alert

Markets are up and sold out. Baja production remains extremely limited due to continued heat,

lower yields, and smaller sizing. Tight supplies are keeping the market firm, while water

availability and potential monsoonal weather remain concerns. Improved supplies are expected

as fall production ramps up in mid- to late October. Quality is fair to good.

Herbs:

• Basil: Quality is fair.

Lettuce Iceberg: Alert

Markets are up. Lower yields in both the Salinas Valley and Santa Maria continue to keep

supplies tight and the market active. INSV remains a significant challenge, limiting availability

and adding pressure on shippers to fill orders. Quality concerns, including outer-leaf

discoloration, misshapen heads, and insect damage, persist, with carton weights ranging from

32-44 lbs. There is a AOG trigger on all value-added Lettuce. Quality is fair to good.Lettuce Leaf:

• Romaine markets are down. Minimal fringe and tip burn being reported. INSV virus

continues put pressure on weights, yields, and quality in the Salinas Valley. There is a

AOG trigger on all value-added Romaine. Quality is fair to good.

• Romaine Heart markets are up. Minimal fringe and tip burn being reported. INSV virus

continues put pressure on weights, yields, and quality in the Salinas Valley. Quality is fair

to good.

• Green Leaf markets are up. Minimal fringe and tip burn being reported. INSV virus

continues put pressure on weights, yields, and quality in the Salinas Valley. There is a

AOG trigger on all value-added Green Leaf. Quality is fair to good.

• Red Leaf markets are up. Minimal fringe and tip burn being reported. INSV virus

continues put pressure on weights, yields, and quality in the Salinas Valley. Quality is fair

to good.

Lettuce Tender Leaf:

Arcadian, Arugula, Cilantro, Parsley, Spring Mix, and Spinach. Tender leaf items are steady.

Select Spring Mix varieties have experienced some shelf-life issues, though overall quality

remains good. We recommend monitoring shelf life closely. Recent heat has also led to

inconsistent Spinach sizing as growth rates fluctuate. Quality remains good, and a slight

cooldown should help improve size consistency moving forward. There is a AOG trigger on all

value-added Cilantro. Quality is fair to good.

Melons:

• Cantaloupes: Markets are slightly down. Domestic cantaloupes are currently shipping

from Central California. Cooler weather and lower yields are pushing prices higher.

Quality is good.

• Honeydews: Markets are slightly down. Domestic honeydews are shipping from Central

California. Quality is good.

Mushrooms:

Mushroom pricing has seen a slight increase due to an overall shortage of supply over the past

several months. The shortage has been driven by lower crop yields and labor challenges, while

increased fuel costs have also contributed to the higher prices.

Onions:

• Red Onion: The market is steady, supported by a strong crop coming out of Washington.

Idaho has started shipping. Transportation availability continues to play a significant role

in the market, with freight costs remaining a key driver of overall pricing. Product quality

remains strong across all major growing regions.

• Yellow: The market is steady, supported by a strong crop coming out of Washington.

Idaho has starting shipping. Colossal and Super Colossal remain tight, as onions havenot sized up just yet. Transportation availability continues to play a significant role in

the market, with freight costs remaining a key driver of overall pricing. Product quality

remains strong across all major growing regions.

Peppers:

• Green Pepper: Markets are up, with the East Coast market expected to remain active

through mid-October. Recent weather conditions have contributed to supply shortages.

Southern growing regions are expected to begin pepper production within the next few

weeks. Overall quality remains good.

• Red/Yellow/Orange Pepper markets are steady. Quality is fair to good.

Pineapples:

Markets are still strong. Quality is good.

Potatoes: Alert

Markets are steady. Larger counts are in short supply, particularly 40cts through 70cts.

Transportation costs continue to contribute to overall market strength. Quality is fair to good.

Squash: Alert

East Coast squash supplies remain tight, with light volumes coming from North Carolina and

New Jersey. Georgia production continues to build, while Florida is expected to begin

harvesting in mid- to late October. Overall quality continues to be fair to good.

Tomatoes: Alert

Round tomato supplies are improving slightly in the East as Virginia ramps up, while Tennessee

winds down. Roma supplies remain tight, with California providing steady volume and good

quality as Mexico sees reduced production. Grape tomato supplies are also tightening, with

lighter Eastern production and limited Mexican volume until Florida begins shipping in mid-

October.

• Round tomato markets are up. Quality is good.

• Roma tomato markets are steady. Quality is good.

• Grape tomato markets are up and sold out. Quality is good.

• Cherry tomato markets are up and sold out. Quality is good.

Yams: Alert

Markets are active. Jumbo yams are in short supply. Quality is good.Market Alerts:

The items listed below are either being prorated or are in short supply.

1. Artisan Lettuce (75% fill rate)

2. Artisan Romaine (15% fill rate)

3. Asparagus

4. Broccolini (65% fill rate)

5. Idaho Potatoes

6. Jumbo Yams

7. Lettuce

8. Oranges

9. Roma Crunch (Sold Out)

10. Scallions

11. Squash

12. Tomatoes Grape

13. Tomatoes Cherry

Related Posts