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august-28th-2026-market-report

August 28th, 2026 Market Report

Apples:

• Local Apples: Have a wide spread of packs and variety’s available as we head into the final month of summer. Growers are easing into harvest of a crop affected by the April freeze.
• Western Apples: School demand combined with limited availability is putting upward pressure on the apple market. Reds, Golds, and Granny Smith are all experiencing higher prices, while Fujis and Pinks remain mostly steady despite light supplies. Gala is the bright spot, with the new crop harvest underway and the market holding steady.

Asparagus: Alert

Markets remain strong, with supplies extremely tight due to limited availability from Baja, declining quality in Central Mexico, and below-average production in Peru. Hot weather and unfavorable growing conditions have further impacted both yields and product quality. Market conditions are expected to remain tight through the Thanksgiving season. Overall quality is currently rated as fair.

Berries: Alert

• Blackberry markets are up. Lighter transfers from Mexico have helped firm the market. Quality is improving, but some red cell is still showing on inbound. Quality is fair to good.
• Blueberry Markets are up, with New Jersey finished for the season. The Pacific Northwest and Michigan are also nearing the end of their product. Domestic fruit is just about finished, and we are transitioning to Peru.
• Raspberry markets are steady. Lighter transfers from Mexico have helped firm the market.Quality is fair to good.
• Strawberry markets are up and sold out. Strawberries remain in a demand-exceeds-supply situation, with open market fruit extremely limited as shippers focus on contracts and prior commitments. Tight supplies are expected through August due to a production gap in Salinas and Watsonville caused by July’s heat. Santa Maria should see improved production next week, while Baja and Central Mexico are expected to begin production in September. Quality is fair.

Broccoli:

Markets are coming off. Newer fields are coming online as production transitions to younger fields. Quality is fair to good.  

Brussel Sprouts:

Markets are up. Supplies remain on the tighter side. Seeder/insect damage, burns on outer leaves,and some internal decay. There is a AOG trigger on all value-added Brussels. Quality is fair togood.

Cabbage:

• Green Cartons: Markets are steady. Quality is good.
• Red Cartons: Markets are steady. Quality is good.
• Bagged Cabbage: Markets are steady.  Quality is good.

Carrots:

• Cello markets are softening. Quality is good.
• Loose markets continue to soften. Quality is good.
• Value-add Carrots markets are steady. Quality is good.

Cauliflower:

Markets are coming off. Quality is fair to good.

Celery:

Markets are steady. Quality is generally good, with minor seeder issues reported industry-wide. Insect pressure remains minimal but is still being seen sporadically. Quality is good.

Citrus:

• Lemon: Markets are steady. District Two (Ventura County/Oxnard region) is in full production and supplying the majority of fruit. Offshore Import lemons have started with decent supplies. Quality is good.
• Limes: Mexican limes have tightened significantly over the past week mostly due to weather. The poor weather is also causing an increase in quality issues.
• Orange: Markets are steady. California Valencia oranges are heavily weighted toward larger sizes, with 56ct and 72ct fruit making up the majority of production. Small sizes (113ct and 138ct) remain extremely limited and are expected to stay tight through the season. Import Chilian and South African fruit has started. We will see 105ct 15kg fruit as a sub for 113ct in the mix. Quality is good.

Cucumbers:

• Cucumbers Markets are up. Baja supply remains light due to weather conditions, putting upward pressure on pricing. Eastern and local production is available, but prices are also trending higher. Markets are expected to remain firm through September.
• Cello Cucumber Markets are steady. Quality is good.

Eggplant:

Markets are steady. East coast production is increasing, easing the market.

Grapes:

Markets are steady. Most shippers peaking on Large and Extra Large red and green seedless varieties. Quality is good.

Green Onions: Alert

Markets are up and sold out. Green onion supplies are beginning to tighten as rain and warmer weather lead to shorter yields. Quality is fair to good.

Herbs:

• Basil: Quality is fair.

Lettuce Iceberg:

Markets are up. Lower yields are being reported in both the Salinas Valley and Southern California, keeping the market active. INSV has created an industry-wide shortage, with arrivals showing outer-leaf discoloration, misshapen heads, and occasional insect damage. Weights are ranging from 37–44 lbs. Quality is fair to good.  

Lettuce Leaf:

• Romaine markets are slightly up. Minimal fringe and tip burn being reported. INSV virus continues put pressure on weights, yields, and quality in the Salinas Valley. Quality is fair to good.  
• Romaine Heart markets are slightly up. Minimal fringe and tip burn being reported. INSV virus continues put pressure on weights, yields, and quality in the Salinas Valley. Quality is fair to good.
• Green Leaf markets are slightly down. Minimal fringe and tip burn being reported. INSV virus continues put pressure on weights, yields, and quality in the Salinas Valley. Quality is fair to good.  
• Red Leaf markets are slightly down. Minimal fringe and tip burn being reported. INSV virus continues put pressure on weights, yields, and quality in the Salinas Valley. Quality is fair to good.  

Lettuce Tender Leaf:

Arcadian, Arugula, Cilantro, Parsley, Spring Mix, and Spinach. Tender leaf items are steady. Quality is good.

Melons:

• Cantaloupes: Markets are up. Domestic cantaloupes are transitioning from Central California into new fields in the Westside region. Quality is good.
• Honeydews: Markets are up. Domestic honeydews are transitioning from Central California into new fields in the Westside region. Quality is good.

Onions:

• Red Onion: The market is steady, supported by a strong crop coming out of Washington. Idaho is expected to begin the first week of September. Transportation availability continues to play a significant role in the market, with freight costs remaining a key driver of overall pricing. Product quality remains strong across all major growing regions.
• Yellow: The market is steady, supported by a strong crop coming out of Washington. Idaho is expected to begin the first week of September. Colossal and Super Colossal remain very tight, as onions have not sized up just yet.  Transportation availability continues to play a significant role in the market, with freight costs remaining a key driver of overall pricing. Product quality remains strong across all major growing regions.

Peppers:

• Green Pepper: The market is steady with New Jersey maintaining strong production, with FOB prices expected to trend lower. Increasing production from the Midwest and Northeast is expected to help offset any regional shortages and support overall market availability.
• Red Pepper markets are steady. Quality is good.

Pineapples:

Markets are rising. Quality is good.

Potatoes: Alert

Markets are trending upward as pricing continues to increase on count cartons. Larger counts are in short supply, particularly 40cts through 70cts. New crop potatoes have started shipping; more sheds will continue to come online over the next few weeks.  Transportation costs continue to contribute to overall market strength. Quality is fair to good.

Squash:

Markets are steady. Yellow squash is becoming a bit tight keeping pricing at a premium. Overall quality remains good

Tomatoes:

Round demand is shifting toward California, Mexico, and the Midwest as Eastern production declines. Roma supplies are generally stable, though rain-damaged quality in the East and lower California yields is putting slight upward pressure on prices. Grape and Cherry Eastern production is slowing and Mexican supplies remain light, with heavier grading helping maintain consistent quality.

• Round tomato markets are up. Quality is good.
• Roma tomato markets are up. Quality is good.
• Grape tomato markets are steady. Quality is good.
• Cherry tomato markets are steady. Quality is good.

Yams: Alert

Markets are active.  Jumbo yams are in short supply. Quality is good.

Market Alerts:

The items listed below are either being prorated or are in short supply.

1. Asparagus
2. Idaho Potatoes
3. Jumbo Yams
4. Red Watercress
5. Scallions
6. Strawberries

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