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October 23rd, 2026 Market Report

Apples:

• Local Apples: Growers across the region are currently harvesting Gala and Honeycrisp

apples, with a significant portion being placed into Controlled Atmosphere storage to

help maintain quality and extend shelf life. Growers are easing into harvest of a crop

affected by the April freeze.

• Western Apples: School demand combined with limited availability is putting upward

pressure on the apple market. Reds, Golds, and Granny Smith are all experiencing higher

prices. Fuji Apples are extremely tight. Gala is the bright spot, with the new crop harvest

underway and the market holding steady.

Asparagus:

Asparagus prices are gradually easing as supplies increase. Improved production in Southern

Peru is helping to offset some of the shortages, although global demand remains strong.

Berries: Alert

• Blackberry Markets have. Production in Central Mexico and Baja has been impacted by

recent rainfall and high winds across the growing regions. Despite these weather

challenges, supplies are still expected to steadily increase as we move into November.

Quality is fair to good.

• Blueberry Markets are steady. The Pacific northwest has ended, with Peruvian and

Mexican imports beginning to dominate the market. Quality is good.

• Raspberry markets have come down. recent rainfall has disrupted harvesting in Central

Mexico and Baja. Barring any additional weather impacts, production is expected to

increase steadily in the coming weeks. Quality is fair to good.

• Strawberry markets are up and sold out. Santa Maria production continues to decline as

the region moves later into its season, while Oxnard supplies remain light as fields

recover from recent heat events. Forecasted rainfall on Wednesday and Thursday is

expected to further limit already tight supplies. As a result, demand continues to

outpace supply. Quality is fair to good.

Broccoli:

Markets are coming off. Broccoli supplies continue to improve, but Diamondback Moth

pressure continues to impact younger fields, reducing yields and limiting production. There is a

AOG trigger on all value-added Broccoli. Quality is fair to good.Brussel Sprouts:

Markets are coming off, but supplies remain tight due to ongoing insect pressure, which

continues to impact yields and availability. There is a AOG trigger on all value-added Brussels.

Quality is fair to good.

Cabbage:

• Green Cartons: Markets are steady. There is a AOG trigger on all value-added Green

Cabbage. Quality is good.

• Red Cartons: Markets are steady. There is a AOG trigger on all value-added Red

Cabbage. Quality is good.

• Bagged Cabbage: Markets are steady. Quality is good.

Carrots:

• Cello markets are steady. Quality is good.

• Loose markets are steady. Quality is good.

• Value-add Carrots markets are steady. Quality is good.

Cauliflower:

Markets have come down. Cauliflower supplies have improved as additional fields come into

production, allowing for increased harvesting and better overall availability. Diamondback

Moth pressure remains a concern, particularly in South County and Santa Maria, where yields

continue to be affected. Quality is fair to good.

Celery:

Markets have come down. Quality is generally good, with minor seeder issues reported

industry-wide. Insect pressure remains minimal but is still being seen sporadically. There is a

AOG trigger on all value-added Celery. Quality is good.

Citrus:

• Lemon: Markets are steady. District 1 (San Joaquin Valley) ramps up production over the

next few weeks. District 2 (Ventura County/Oxnard) continues to supply limited

volumes, while District 3 (Arizona/California Desert) is providing a significant portion of

current supplies. Mexican fruit is also in full production with good quality.

• Limes: Slight decrease in the market although demand remains strong. Larger size

110/150ct fruit remains shorter in supply.

• Orange: Markets are coming down. Valencia season is wrapping up as the new crop of

Navels continues to ramp up. Early production is peaking on 113ct and 138ct fruit.

Quality is good.Cucumbers:

• Cucumbers Markets are slightly up. Eastern shippers remain in a stable supply position,

supported by good quality and strong demand.

• Cello Cucumber Markets are steady but product is limited. Quality is good.

Eggplant:

Markets are steady. Georgia is at its peak production, with strong quality. Supplies will begin to

decline over the next 2 weeks.

Grapes:

Markets are steady. The grape market is expected to continue strengthening in October as

some shippers finish their harvest for the season. Expect domestic and imported greens to

overlap next month. At this point we are not expecting a gap between domestics and imported

greens or reds. Quality is good.

Green Onions:

Markets are slowly coming off, but are still strong. Quality will still show some mechanical

damage on the tops due to warm weather in growing areas. There is a chance of rain over the

weekend that can affect harvest. Quality is fair to good.

Herbs:

• Basil: Quality is fair.

Lettuce Iceberg: Alert

Markets are up and sold out. Lettuce supplies remain very limited in Salinas Valley and Santa

Maria due to reduced yields and ongoing INSV pressure. Huron is beginning to ramp up, which

may provide some relief, but overall availability remains tight. Quality concerns continue with

discoloration, misshapen heads, and occasional insect damage. There is a AOG trigger on all

value-added Lettuce. Quality is fair to good.

Lettuce Leaf: Alert

• Romaine markets are up and sold out. INSV virus continues put pressure on weights,

yields, and quality in the Salinas Valley. There is a AOG trigger on all value-added

Romaine. Quality is fair to good.

• Romaine Heart markets are up and sold out. INSV virus continues put pressure on

weights, yields, and quality in the Salinas Valley. Quality is fair to good.

• Green Leaf markets are up. INSV virus continues put pressure on weights, yields, and

quality in the Salinas Valley. There is a AOG trigger on all value-added Green Leaf.

Quality is fair to good.• Red Leaf markets are down. Minimal fringe and tip burn being reported. INSV virus

continues put pressure on weights, yields, and quality in the Salinas Valley. Quality is fair

to good.

Lettuce Tender Leaf:

Arcadian, Arugula, Cilantro, Parsley, Spring Mix, and Spinach. Tender leaf items are steady.

Good quality and steady supplies continue across all leaf items. There is a AOG trigger on all

value-added Cilantro. Quality is fair to good.

Melons:

• Cantaloupes: Markets are steady. Domestic cantaloupes continue shipping from Central

California as the Westside deal nears completion. Fruit is currently peaking on 9ct, with

cooler weather and lower yields contributing to firmer pricing. Yuma production begins

this week, though virus pressure is expected to limit early volume. Offshore supplies are

anticipated to begin in November, with the transition to Yuma continuing through

October. Quality is good.

• Honeydews: Markets are steady. Domestic honeydews continue shipping from Central

California as the Westside deal nears completion. Fruit is currently peaking on 5ct, with

cooler weather and lower yields contributing to firmer pricing. Nogales honeydews are

expected to begin toward the end of the month, with the transition to Yuma continuing

through October and offshore supplies anticipated by late November. Quality is good.

Mushrooms:

Mushroom pricing has seen a slight increase due to an overall shortage of supply over the past

several months. The shortage has been driven by lower crop yields and labor challenges, while

increased fuel costs have also contributed to the higher prices.

Onions:

• Red Onion: The market is steady, supported by a strong crop coming out of Washington.

Idaho has started shipping. Transportation availability continues to play a significant role

in the market, with freight costs remaining a key driver of overall pricing. Product quality

remains strong across all major growing regions.

• Yellow: The market is steady, supported by a strong crop coming out of Washington.

Idaho has starting shipping. Colossal and Super Colossal remain tight, as onions have

not sized up just yet. Transportation availability continues to play a significant role in

the market, with freight costs remaining a key driver of overall pricing. Product quality

remains strong across all major growing regions.Peppers:

• Green Pepper: Markets are down. Though the East Coast market expected to remain

active through October. Georgia production is off to a slow start. Overall quality

remains good.

• Red/Yellow/Orange Pepper Red pepper markets are up. Quality is fair to good.

Pineapples:

Markets are still strong. Quality is good.

Potatoes: Alert

Markets are up. Larger counts are in short supply, particularly 40cts through 70cts.

Transportation costs continue to contribute to overall market strength. Quality is fair to good.

Squash:

East Coast squash supplies remain tight. Georgia production should improve with better

weather conditions. Overall quality continues to be fair to good.

Tomatoes: Alert

Round tomato markets remain elevated due to limited Tennessee and North Carolina supplies,

along with inconsistent quality. Mexican availability is steady to limited, with smaller sizes more

available while larger fruit remains extremely tight. Roma markets continue to be firm,

especially on larger sizes. Grape and Cherry tomatoes are extremely limited as East coast

production remains limited and demand continues to outpace Mexican supply.

• Round tomato markets are up and sold out. Quality is good.

• Roma tomato markets are coming off. Quality is good.

• Grape tomato markets are up and sold out. Quality is good.

• Cherry tomato markets are up and sold out. Quality is good.

Yams:

Markets are active. Quality is good.

Market Alerts:

The items listed below are either being prorated or are in short supply.

1. Artisan Lettuce (50% fill rate)

2. Green Leaf

3. Idaho Potatoes

4. Lettuce

5. Romaine

6. Romaine Hearts

7. Tomatoes

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