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july-31st-2026-market-report

July 31st, 2026 Market Report

Asparagus: Alert

Markets remain strong, with supplies extremely tight due to limited availability from Baja, declining quality in Central Mexico, and below-average production in Peru. Hot weather and unfavorable growing conditions have further impacted both yields and product quality. Market conditions are expected to remain tight through the Thanksgiving season. Overall quality is currently rated as fair.

Berries:

• Blackberry Markets are steady. Availability is improving from Central Mexico, California, and Oregon. Quality is improving, but some red cell is still showing on inbound. Quality is fair to good.
• Blueberry Markets remain steady. Production in Oregon and Washington has increased, while volume in Michigan continues to pick up, contributing to downward pressure on the markets.  New Jersey has steady supplies.  Quality is good.
• Raspberry markets are coming off. Supplies continue to improve from Baja, while California production is gradually increasing. Quality is good.
• Strawberry markets are steady. Salinas and Watsonville continue to see steady production, while Santa Maria is gradually ramping up new crop harvests. Warmer temperatures in California have impacted fruit quality resulting in softer and more mature fruit that is increasingly susceptible to bruising and decay. Quality is fair to good.

Broccoli:

Markets are coming off. Quality is fair to good.  

Brussel Sprouts:

Markets are steady. Quality is good.

Cabbage:

• Green Cartons: Markets are steady. Quality is good.
• Red Cartons: Markets are steady. Quality is good.
• Bagged Cabbage: Markets are steady.  Quality is good.

Carrots:

• Cello markets are steady. Quality is good.
• Loose Markets softened slightly out of Mexico. Quality is good.
• Value-add Carrots markets are steady. Quality is good.

Cauliflower:

Markets are steady. Quality is fair to good.

Celery: Alert

Markets are up. Shippers are currently managing lygus insect pressure, which is impacting yields across multiple growers. There is an AOG trigger on all Value-added Celery. Quality is fair togood.

Citrus:

• Lemon: Markets are steady. District Two (Ventura County/Oxnard region) is in full production and supplying the majority of fruit. Offshore Import lemons have started with decent supplies. Quality is good.
• Limes: The market is stabilizing with prices leveling off and becoming more consistent across all sizes.
• Orange: Markets are steady. California Valencia oranges are heavily weighted toward larger sizes, with 56ct and 72ct fruit making up the majority of production. Small sizes (113ct and 138ct) remain extremely limited and are expected to stay tight through the season. Import Chilian and South African fruit has started. We will see 105ct 15kg fruit as a sub for 113ct in the mix. Quality is good.

Cucumbers:

• Cucumbers Markets continue to trend downward as regional production in the East improves. While overall supplies are increasing, weather-related quality concerns persist in New Jersey. Market conditions are expected to remain favorable as additional regional production becomes available.
• Cello Cucumber Markets are steady. Supply is limited. Quality is good.

Eggplant:

Markets are down. East coast production is increasing, despite a slower than normal start. Overall quality remains good.

Grapes:

Markets are steady. The California grape season continues with strong availability. Early varieties like Flames and Sugraones are nearly complete, while summer varieties such as Krissy and Timpson are reaching full production. Shippers are primarily peaking on Large and Extra-Large sizes across red and green seedless varieties. Barring any major weather issues, the market is expected to remain steady with promotable pricing and excellent supply. Quality is good.

Green Onions:

Markets are steady. Quality is good.

Herbs:

• Basil: Quality is fair.

Lettuce Iceberg:

Markets are slightly down. Production remains strong across both northern and southern regions.Weights are averaging 40-45 pounds with good color and texture, and slight misshapen heads are being reported. Quality is good.  

Lettuce Leaf:

• Romaine markets have come down. Minimal fringe and tip burn being reported. Quality isgood.  
• Romaine Heart markets have come down. Minimal fringe and tip burn being reported. Quality is good.
• Green Leaf markets have come down. Minimal fringe and tip burn being reported. Quality is good.  
• Red Leaf markets have come down. Minimal fringe and tip burn being reported. Quality is good.  

Lettuce Tender Leaf:

Arcadian, Arugula, Cilantro, Parsley, Spring Mix, and Spinach. Tender leaf items are steady. Quality is good.

Melons:

• Cantaloupes: Market are coming off. Domestic cantaloupes are transitioning from Central California into new fields in the Westside region. Quality is good.
• Honeydews: Markets are coming off. Domestic honeydews are transitioning from Central California into new fields in the Westside region. Quality is good.

Onions: Alert

• Red Onion: The market remains exceptionally tight due to a planting gap that has significantly limited available supplies. Production has begun in the Pacific Northwest;however, market conditions are expected to remain firm until supply levels improve. Transportation availability continues to play a significant role in the market, with freight costs remaining a key driver of pricing. Despite these challenges, overall product quality remains strong across all growing regions.
• Yellow: The market remains exceptionally tight due to a planting gap that has significantly limited available supplies. Production has begun in the Pacific Northwest; however,market conditions are expected to remain firm until supply levels improve. Transportation availability continues to play a significant role in the market, with freight costs remaining a key driver of pricing. Despite these challenges, overall product quality remains strong across all growing regions.

Peppers:

• Green Pepper: The market continues to ease as the Carolinas and New Jersey maintain strong production, with FOB prices expected to trend lower. Although high temperatures and heavy rainfall in the East may impact supply and quality into early August, increasing production from the Midwest and Northeast is expected to help offset any regional shortages and support overall market availability.
• Red Pepper markets are steady. Quality is fair.

Pineapples:

Markets are steady. Quality is good.

Potatoes:

Markets are trending upward as pricing continues to increase on count cartons. As the crop nears its end, supplies of #1 cartons are becoming more limited, resulting in higher FOB pricing. Larger-size potatoes are also tightening in availability. New crop potatoes are expected to start shipping the week of August 10th. Transportation costs continue to contribute to overall market strength. Quality remains strong.

Squash:

Markets are steady. North Carolina and New Jersey are providing strong volume and good quality, adding supply to the market. Overall quality remains good

Tomatoes:

Tomato supplies remain adequate, with weather-related quality issues improving as Tennessee and other regional harvests expand. California and Baja continue providing strong, consistent volume, while Virginia leads grape tomato production with good quality. Central Mexico and Baja production are expected to increase in the coming weeks, improving overall market availability.  Canada should be starting in the next week or two.

• Round tomato markets are steady. Quality fair to good.
• Roma tomato markets are steady. Quality is good.
• Grape tomato markets are up. Quality is good.
• Cherry tomato markets are steady. Quality is good.

Yams: Alert

Markets are active.  Jumbo yams are in short supply. Quality is good.

Market Alerts:

The items listed below are either being prorated or are in short supply.

1. Asparagus
2. Celery
3. Jumbo Yams
4. Red Onions
5. Red Watercress
6. Yellow Onions

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