Primo Weekly Market Update 

11/13/25 

Asparagus: 

Peru’s vessel delays have caused oversupply and price pressure as shippers discount small and standard sizes. Southern fields are closing while northern harvests ramp up, boosting volume through December. Mexico and Baja remain heavy on small sizes, but overall supplies should tighten heading into January’s Caborca start. 

Berries: Alert 

• Blackberry markets are coming off. Production from Central Mexico and Baja remains steady, with quality continuing to improve. 
• Blueberries Peruvian supplies remain steady at both East and West Coast ports, with markets softening. Central Mexico is increasing production through McAllen, Texas, and quality has been strong from both regions. This positive trend is expected to continue into December. 
• Raspberry markets are coming off. Supplies are strong out of Baja and Central Mexico, with steady markets and consistently good quality. 
• Strawberry markets are sold out. The industry remains in short supply this week, with steady demand across all regions. A major storm is expected to impact California and the entire West Coast beginning early Thursday and continuing through Saturday, likely disrupting harvests for several days. Cleanup could extend into mid-next week depending on rainfall totals. Central Mexico’s production is still ramping up, while cooler temperatures in Florida have delayed start dates, with meaningful volume not expected until after Thanksgiving. Quality is fair. 

Shippers are covering 50% of 6-week average. 

Broccoli: 

Broccoli markets are coming off. Some pin-rot from crown moisture is reducing yields, though mostly manageable. Insect pressure remains a key concern. There is an AOG trigger on all value-added Broccoli items. Quality is fair to good. 

Brussel Sprouts: Alert 

Markets are up and sold out. Brussels sprout supplies remain extremely limited, with Salinas Valley and Oxnard regions facing insect pressure, some decay, and smaller sizing. There is an AOG trigger on all value-added Brussel Sprout items. Quality is fair to good. 

• Green Cartons: Markets are steady. Quality is good. 
• Red Cartons: Markets are steady. Quality is good. 
• Bagged Cabbage: Markets are steady. Quality is good. 

Cabbage: 

Carrots: 

• Cello markets are mostly steady. Quality is good. 
• Loose Markets are steady. Quality has been good. 
• Value-add Snack Carrots are steady. Quality is good. 

Cauliflower: 

Markets are coming off, but supplies remain very limited due to quality issues and increased insect pressure from diamondback moths and aphids, leading to lower yields. There is an AOG trigger on all value-added Cauliflower items. Quality is fair to good. 

Celery: 

Markets are up. This market is strong in both northern and southern regions. Salinas production will continue with some suppliers for another two weeks before shifting to Southern California, with Yuma production starting in late December. There is an AOG trigger on all value-added Celery items. Quality is fair to good. 

Citrus: 

• Lemon: The market is showing some relief as District 1 (San Joaquin Region) begins very light harvests. Current volumes are limited, as fruit is still coloring and requires a few days of gassing, similar to navels. Cooler nights in the coming weeks should help increase volume. District 3 (CA Desert/AZ) remains the primary growing region, though its volume is expected to decline over the next few weeks. 140ct and smaller sizes remain extremely limited. Mexico product is also available. 
• Limes: The market is expected to stay stable through mid-November, after which production should decline. New crop is set to begin in January. Offshore fruit from Colombia and Honduras is available for East Coast shipments. 
• Orange: Navels are in full swing and remain the dominant variety. Markets are soft on smaller fruit, though rain this week and increasing retail activity may stabilize or slightly lift prices. Current peak sizes are 113ct, 88ct, and 138ct, with peak sizing expected to shift toward 72ct as the season progresses, tightening smaller sizes closer to December and January. Gas times are around 2 days, with brix levels at 11–12. Cooler nighttime temperatures have helped reduce gassing times. Quality is good. 

Cucumbers: 

• Cucumber Georgia: Quality remains excellent; yields may improve midweek before cooler weather returns. Markets tighten but are balanced by increasing volume from Florida and Mexico. Florida: Season is just starting, with meaningful volume expected in 7–10 days 
• Cello Cucumbers markets are steady. Quality is good. 

Eggplant: 

Georgia production remains light due to cooler temps, while Florida and Mexico are adding volume. Short-term tightness may continue, but rising supplies should ease the market and support December promotions. Quality is good. 

Grapes: 

The grape market is expected to strengthen through the month. Domestic green grapes are tightening faster than reds, with some shippers finished for the season, while others using storage anticipate having greens through late November. Domestic reds are expected to last into early December. Peruvian imports are already arriving on the East Coast, with volume set to increase on both coasts by late November or early December. Quality is good. 

Green Onions: 

Markets are steady. Suppliers are still seeing weather-related quality issues and reduced yields in the Baja region. Quality is fair to good. 

Herbs: 

• Basil: Quality is fair. 

Lettuce Iceberg: Alert 

Lettuce markets are up with light supplies. Overall demand exceeds supplies. Current production is in Huron, Yuma, and Salinas, with minimal output from Southern California. Suppliers continue to face challenges with light weights, rib discoloration, and misshapen heads, with weights ranging from 34–39 pounds depending on shipper and region. Quality is fair to good. 

Shippers are holding to 10-week averages on Value-Add Lettuce. 

Lettuce Leaf: Alert 

• Romaine markets have come down, but supplies are still tight. Light weights, fringe, and tip burn have been reported on arrivals. There is an AOG trigger on all value-added Romaine items. Quality is fair to good. 

Shippers are holding to 10-week averages on Value-Add Romaine. 

• Romaine Heart markets have come down, but supplies are still tight. Light weights, fringe, and tip burn have been reported on arrivals. Quality is fair to good. 

Some shippers are holding to 10-week averages on Commodity Romaine Hearts. 

• Green Leaf markets have come down, but supplies are still tight. Light weights, fringe, and tip burn have been reported on arrivals. There is an AOG trigger on all value-added Green Leaf items. Quality is fair to good. 

Shippers are holding to 10-week averages on Value-Add Green Leaf. 

• Red Leaf markets have come down. Light weights, fringe, and tip burn have been reported on arrivals. Quality is fair to good. 

Lettuce Tender Leaf: Alert 

Arcadian, Spring Mix, Spinach, Cilantro, Arugula, and Italian Parsley. Markets are up. Tender leaf supplies are tightening due to lower yields caused by insects and recent hail. Expect limited availability going into next week. There is an AOG trigger on value-added Arcadian, Spring Mix, Spinach, Arugula, and Cilantro items. Quality is fair to good. 

Melons: 

• Cantaloupes: The Westside deal wraps up this week as suppliers begin bringing in offshore fruit through Florida, with other ports to follow. Domestic cantaloupe prices remain elevated due to lower yields from rain, with markets firm until supplies improve. Fields are still producing mainly 9s, and sizing will remain a challenge for the rest of the domestic season, with some cosmetic issues from the weather. Quality is fair to good. 
• Honeydews: Honeydews are available from both domestic and Mexican sources. Offshore supplies are light this week but expected to improve. Fields are still producing primarily sizes 4, 5, and 6. Quality is good. 

Onions: 

Overall demand remains strong, with steady supplies of all three colors shipping from ID, OR, and WA. Prices are holding firm on yellows and reds, while the market for whites is trending upward. Quality is good. 

Peppers: 

• Green Pepper Western supplies are strong, with Coachella underway on green bells as northern regions wind down. Nogales is expected to start in 2–3 weeks. In the East, Georgia remains light while Florida begins production. Colored bells are active as the transition to southern regions continues. Quality on inbound has been good. 
• Red Pepper markets are up. Quality is good. 

Pineapples: 

Thunderstorms are affecting Costa Rica’s growing regions through the end of October into early November 2025, leading to very limited pineapple supplies for the remainder of the year. Crownless pineapples remain in high demand. Expect substitutions, cancellations, and order changes. Pineapple prices will rise starting this week due to the holiday, with port delays potentially impacting loading schedules. Quality has been good. 

Potatoes: 

Harvest is complete, and supplies are now coming out of storage. The quality remains good, with a well-balanced range of sizes available. Color potatoes are coming from CA, ID, MN, WA, and WI. Quality is good. 

Squash: 

Georgia: Production is slowing as the season winds down, though quality remains strong. Florida: Central region is ramping up, with broader volume expected in 1–2 weeks to support overall supply. 

Tomatoes: 

Moderate supply and soft demand are keeping prices steady too slightly lower. Baja supply is adequate, with steady volumes from Jalisco crossing through Nogales and McAllen across all varieties. Eastern Florida production is increasing, and Nogales is expected to come into play in January. 

• Round tomato markets have come down. Quality is good. 
• Roma tomato markets are up. Quality is good. 
• Grape tomato markets are up. Quality is good. 
• Cherry tomato markets are up. Quality is good. 

Yams: Alert 

Markets are active. Jumbo yams are in short supply. Orders moving forward will have a high probability of being prorated. Quality is good. 

Market Alerts: 

The items listed below are either being prorated or are in short supply. 

1. Broccolini 
2. Green Leaf 
3. Jumbo Yams 
4. Lettuce 
5. Roma Crunch 
6. Romaine 
7. Romaine Hearts 
8. Strawberries 
9. Snow peas 
10. Sugar snap peas 
11. Tender Leaf 
12. Corn (all colors)