Primo Weekly Market Update 

10/31/25 

Asparagus: 

Mexico’s asparagus volume is rising from Baja California Sur and Sonora as new fields open ahead of Thanksgiving, though yields remain low from earlier rain. Production in Caborca, Hermosillo, and Sonoyta is strong but about half of last year’s, with good quality and smaller sizes. Peru’s northern fields are ramping up, with heavier arrivals expected by early December. Overall supply is improving but still below normal, keeping markets firm, especially on larger sizes. 

Berries: Alert 

• Blackberry markets are steady from Mexico, though loading delays persist due to road blockades tied to ongoing labor strikes. Quality is fair to good. 
• Blueberry Steady Peruvian arrivals are putting downward pressure on the market, while Mexican production continues to increase into November and is expected to peak in December. Quality is good. 
• Raspberry markets are steady from Mexico, though loading delays continue due to road blockades caused by ongoing labor strikes. Quality is good. 
• Strawberry markets remain extremely tight, with demand exceeding supply. Shorter daylight hours and cooler temperatures are contributing to reduced yields. We anticipate this limited supply trend to continue throughout November. Central Mexico production is expected to increase over the next few weeks, helping to offset some of the excess demand currently being experienced in California. Florida will begin harvest next week in a very limited capacity, with only pallet quantities being harvested as crews work to maintain the ranches until the full season begins in 3–4 weeks. Quality is fair. Green Cartons: Markets are steady. Quality is good. 
• Red Cartons: Markets are steady. Quality is good. 
• Bagged Cabbage: Markets are steady. Quality is good. 

Other Shippers are covering 100% of 6-week average. 

Broccoli: 

Broccoli markets are coming off. Some pin-rot from crown moisture is reducing yields, though mostly manageable. Insect pressure remains a key concern. There is an AOG trigger on all value-added Broccoli items. Quality is fair to good. 

Brussel Sprouts: Alert 

Markets are slightly down, but supplies remain extremely limited with growers in Salinas Valley and Oxnard facing ongoing insect pressure, some decay, and smaller sizing. Quality is fair. 

Cabbage: 

Carrots: 

• Cello markets are mostly steady. Quality is good. 
• Loose Markets are steady. Quality has been good. 
• Value-add Snack Carrots are steady. Quality is good. 

Cauliflower: 

Markets are coming off, but supplies remain very limited due to quality issues and increased insect pressure from diamondback moths and aphids, leading to lower yields. There is an AOG trigger on all value-added Cauliflower items. Quality is fair to good. 

Celery: 

Markets are steady, but demand is expected to rise in the coming weeks. Large sizes continue to have the best availability, with good supplies in both Salinas and Southern California. Seeder issues are still reported but remain minimal. There is an AOG trigger on all value-added Celery items. Quality is good. 

Citrus: 

• Lemon: Markets remain strong, though District 1 (San Joaquin) is starting light. Volume is low as fruit needs gassing to color. District 3 (CA Desert/AZ) is the main region, but supplies will decline. 140ct and smaller remain tight. Mexico is also available for South Texas loads. 
• Limes: The market is trending lower as more limes shift from the Mexican domestic market to export, increasing cross-border volume. Quality may vary, so be cautious with lower-priced offers. Smaller sizes are tightening, with fruit peaking on 110s, 150s, and 175s. Offshore Colombian and Honduran fruit remain available in the East. 
• Orange: Markets are coming off. California navels are ramping up, with markets improving as more fruit comes online. Peak sizing is 72/88/113ct, and fruit is being gassed for 4–5 days to enhance color. 

Cucumbers: 

• Cucumber market is tightening NC crop winds down product is transitioning to GA. Cooler weather in GA is slowing production Quality has been good on inbound. 
• Cello Cucumbers markets are steady. Quality is good. 

Eggplant: 

Cooler weather in Georgia has sharply reduced eggplant production, tightened supplies and pushing FOB prices higher. Florida’s new crop should begin in 7–10 days, easing the shortfall. California supplies remain steady, and Mexico’s first harvest is underway with stronger volume expected next week. Quality is good. 

Grapes: 

Markets are steady, but are expected to rise as recent weather and seasonal factors tighten supplies. Greens are expected to remain tighter than reds for the rest of the domestic season. Quality is good. 

Green Onions: 

Markets are coming off. Suppliers are still seeing weather-related quality issues and reduced yields in the Baja region. Quality is fair to good. 

Herbs: 

• Basil: Quality is fair. 

Lettuce Iceberg: Alert 

Lettuce markets coming off, but supplies are still light. Huron production is increasing with multiple suppliers, while Salinas remains moderate with lighter weights. Huron weights are better at 37–39 lbs. and cleaner than Salinas. Demand continues to exceed supply. There is an AOG trigger on all value-added Lettuce items. Quality is fair to good. 

Shippers are holding to 10-week averages on Value-Add Lettuce. 

Lettuce Leaf: Alert 

• Romaine markets are slightly down, but supplies are still tight. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. There is an AOG trigger on all value-added Romaine items. Quality is fair to good. 

Shippers are holding to 10-week averages on Value-Add Romaine. 

• Romaine Heart markets are slightly down, but supplies are still tight. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. Quality is fair to good. 

Some shippers are holding to 10-week averages on Commodity Romaine Hearts. 

• Green Leaf markets are slightly down, but supplies are still tight. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. There is an AOG trigger on all value-added Green Leaf items. Quality is fair to good. 

Shippers are holding to 10-week averages on Value-Add Green Leaf. 

• Red Leaf markets are up and sold out. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. Quality is good. 

Shippers are holding to 10-week averages on Commodity Red Leaf. 

Lettuce Tender Leaf: Alert 

Arcadian, Spring Mix, Spinach, Cilantro, Arugula, and Italian Parsley. Markets are up. Tender leaf supplies are tightening due to lower yields caused by insects and recent hail. Expect limited availability going into next week. There is an AOG trigger on value-added Arcadian, Spring Mix, Spinach, and Cilantro items. Quality is fair to good. 

Melons: 

• Cantaloupes: Markets are up. The Westside season is winding down, with cantaloupe pricing elevated due to rain-related yield losses. Fields are producing mostly 9s, and sizing will stay challenging through the end of the domestic season. Offshore arrivals are expected by mid-November. Quality is fair to good. 
• Honeydews: Markets are steady. Honeydews are available from both domestic sources and Mexico. The domestic transition was delayed by heavy rains, while Mexican fruit is shipping through Nogales. Fields are producing mostly sizes 4, 5, and 6. Quality is good. 

Onions: 

Overall demand remains strong, with steady supplies of all three colors shipping from ID, OR, and WA. Prices are holding firm on yellows and reds, while the market for whites is trending upward. Quality is good. 

Peppers: 

• Green bell Nogales is about three weeks from starting. Eastern supply remains strong with promotable volumes, and North Florida is set to start later this week. Quality on inbound has been good. 
• Red Pepper markets are up. Quality is good. 

Pineapples: 

Market is relatively steady. Quality has been good. 

Potatoes: 

Harvest is complete, and supplies are now coming out of storage. The quality remains good, with a well-balanced range of sizes available. Color potatoes are coming from CA, ID, MN, WA, and WI. Quality is good. 

Squash: 

• Green & Yellow – Georgia: Cooler nights slow harvests, but quality is excellent; limited Mexican zucchini keeps markets firm. Florida: Central harvests just starting, with broader production in 1–2 weeks; markets remain elevated until full production ramps up. 

Tomatoes: 

Markets are steady. Northern Florida will start this weekend. 

• Round tomato markets are coming off. Quality is good. 
• Roma tomato markets are coming off. Quality is good. 
• Grape tomato markets are steady. Quality is good. 
• Cherry tomato markets are steady. Quality is good. 

Yams: Alert 

Markets are active. Jumbo yams are in short supply. Orders moving forward will have a high probability of being prorated. Quality is good. 

Market Alerts: 

The items listed below are either being prorated or are in short supply. 

1. Broccolini 
2. Broccoli Rabe – 70% fill rate 
3. Green Leaf 
4. Jumbo Yams 
5. Lettuce 
6. Red Leaf 
7. Roma Crunch 
8. Romaine 
9. Romaine Hearts 
10. Strawberries 
11. Snow peas 
12. Sugar snap peas 
13. Tender Leaf