Primo Weekly Market Update 

11/7/25 

Asparagus: 

Peru’s northern asparagus regions are sustaining strong quality and steady supply, with slight shipping delays expected next week. Mexico’s volume is rising, easing prices, though weather is limiting yields. Supplies should tighten by mid-December until Caborca starts in late January. 

Berries: Alert 

• Blackberry markets are coming off. Strong volumes are coming out of Baja and Central Mexico, while California production has nearly finished. CMEX supplies are expected to build steadily through December. As growers move past Mexico’s monsoon season, overall quality should improve in the coming weeks. Quality is fair to good. 
• Blueberries Peruvian supplies remain steady at both East and West Coast ports, with markets softening. Central Mexico is ramping up production through McAllen, Texas, and quality has been excellent from both regions. 
• Raspberry markets are steady. This item is in good supply from both Baja and CMEX, with steady markets and consistently good quality. 
• Strawberry markets are sold out. Strawberry supplies remain limited. Oxnard just peaked last week and will see a gradual decline, while Santa Maria is winding down quickly. Central Mexico is slowly increasing production heading into December, and Florida is 2–3 weeks away from starting. A few growers are harvesting small volumes as fields are prepped, and Baja is expected to start crossing fruit through San Diego and Otay Mesa in early December. Quality is fair. Green Cartons: Markets are steady. Quality is good. 
• Red Cartons: Markets are steady. Quality is good. 
• Bagged Cabbage: Markets are steady. Quality is good. 

Shippers are covering 50% of 6-week average. 

Broccoli: 

Broccoli markets are coming off. Some pin-rot from crown moisture is reducing yields, though mostly manageable. Insect pressure remains a key concern. There is an AOG trigger on all value-added Broccoli items. Quality is fair to good. 

Brussel Sprouts: 

Markets are down, but supplies remain extremely limited with growers in Salinas Valley and Oxnard facing ongoing insect pressure, some decay, and smaller sizing. Quality is fair to good. 

Cabbage: 

Carrots: 

• Cello markets are mostly steady. Quality is good. 
• Loose Markets are steady. Quality has been good. 
• Value-add Snack Carrots are steady. Quality is good. 

Cauliflower: 

Markets are coming off, but supplies remain very limited due to quality issues and increased insect pressure from diamondback moths and aphids, leading to lower yields. There is an AOG trigger on all value-added Cauliflower items. Quality is fair to good. 

Celery: 

Markets are up. This market is strong in both northern and southern regions. Salinas production will continue with some suppliers for another two weeks before shifting to Southern California, with Yuma production starting in late December. There is an AOG trigger on all value-added Celery items. Quality is fair to good. 

Citrus: 

• Lemon: Market relief begins as District 1 (San Joaquin) starts light; fruit still needs coloring. District 3 (CA Desert/AZ) remains the main region, with volumes declining. 140ct and smaller remain very limited. Mexico is active. Mexico product is also available. 
• Limes: Growing regions are currently experiencing favorable weather conditions. Fruit sizing has improved, resulting in increased availability of larger sizes. Inventory of 230/250s is slightly lower, but overall sizing remains well-balanced. Supplies from Mexico continue remain strong, with strong volume expected to carry through Thanksgiving, and then we should see supply volume trail off as we near the end of the current crop and move into the winter crop which is historically lower volume than the summer and fall crops. Fruit quality remains really nice with the occasional stylar from past rains popping up. Due to the good volume of fruit crossing, there is some aged product present in the market that some shippers are having trouble moving. There is a surplus of fruit across all grades, especially on the lower grades, presenting a strong opportunity to promote both CVF and #2 grade fruit throughout November. 
• Orange: Markets are coming off. CA navels are ramping up, with markets improving. Peak sizes are 113ct– 138ct, and fruit is being gassed 3 days to enhance color. Quality is good. 

Cucumbers: 

• Cucumber market is tightening NC crop winds down product is transitioning to GA. Cooler weather in GA is slowing production Quality has been good on inbound. 
• Cello Cucumbers markets are steady. Quality is good. 

Eggplant: 

Cooler temps in Georgia keep production light, while Florida starts adding small volumes this week. Mexico: Eggplant crossings through Nogales are increasing, with strong volume expected. Short-term tightness is likely, but rising Florida and Mexico supplies should ease markets and support promotions into December. Quality is good. 

Grapes: 

Markets are up. The grape market continues to firm as the domestic season winds down, with green grapes expected to remain tighter than reds through the season’s end. Quality is good. 

Green Onions: 

Markets are steady. Suppliers are still seeing weather-related quality issues and reduced yields in the Baja region. Quality is fair to good. 

Herbs: 

• Basil: Quality is fair. 

Lettuce Iceberg: Alert 

Lettuce markets are steady, but supplies are still light. Overall demand exceeds supplies. Current production is in Huron, Yuma, and Salinas, with minimal output from Southern California. Suppliers continue to face challenges with light weights, rib discoloration, and misshapen heads, with weights ranging from 34–39 pounds depending on shipper and region. Quality is fair to good. 

Shippers are holding to 10-week averages on Value-Add Lettuce. 

Lettuce Leaf: Alert 

• Romaine markets are steady, but supplies are still tight. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. There is an AOG trigger on all value-added Romaine items. Quality is fair to good. 

Shippers are holding to 10-week averages on Value-Add Romaine. 

• Romaine Heart markets are steady, but supplies are still tight. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. Quality is fair to good. 

Some shippers are holding to 10-week averages on Commodity Romaine Hearts. 

• Green Leaf markets are steady, but supplies are still tight. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. There is an AOG trigger on all value-added Green Leaf items. Quality is fair to good. 

Shippers are holding to 10-week averages on Value-Add Green Leaf. 

• Red Leaf markets are coming off. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. Quality is fair to good. 

Lettuce Tender Leaf: Alert 

Arcadian, Spring Mix, Spinach, Cilantro, Arugula, and Italian Parsley. Markets are up. Tender leaf supplies are tightening due to lower yields caused by insects and recent hail. Expect limited availability going into next week. There is an AOG trigger on value-added Arcadian, Spring Mix, Spinach, Arugula, and Cilantro items. Quality is fair to good. 

Melons: 

• Cantaloupes: Markets are up. The Westside cantaloupe deal is ending, with pricing elevated due to lower yields from rain. Fields are mainly producing 9s, and sizing is expected to be a challenge for the rest of the domestic season. Offshore supplies are expected by mid-November. Quality is fair to good. 
• Honeydews: Markets are steady. Honeydews are available domestically and from Mexico. Domestic transition was delayed due to heavy rains, while Mexican honeydews are available through Nogales. Fields are primarily producing sizes 4, 5, and 6. Quality is good. 

Onions: 

Overall demand remains strong, with steady supplies of all three colors shipping from ID, OR, and WA. Prices are holding firm on yellows and reds, while the market for whites is trending upward. Quality is good. 

Peppers: 

• Green Pepper Western supplies are strong, with Coachella underway on green bells as northern regions wind down. Nogales is expected to start in 2–3 weeks. In the East, Georgia remains light while Florida begins production. Colored bells are active as the transition to southern regions continues. Quality on inbound has been good. 
• Red Pepper markets are steady. Quality is good. 

Pineapples: 

Market is relatively steady. Quality has been good. 

Potatoes: 

Harvest is complete, and supplies are now coming out of storage. The quality remains good, with a well-balanced range of sizes available. Color potatoes are coming from CA, ID, MN, WA, and WI. Quality is good. 

Squash: 

Georgia: Production is slowing as the season winds down, though quality remains strong; warmer temps this week may give a slight boost. Florida: Central region is ramping up, with broader volume expected in 1–2 weeks to support overall supply. 

Tomatoes: 

Moderate supply and soft demand are keeping prices steady too slightly lower. Baja supply is adequate, with steady volumes from Jalisco crossing through Nogales and McAllen across all varieties. Eastern Florida production is increasing, and Nogales is expected to come into play in January. 

• Round tomato markets are coming off. Quality is good. 
• Roma tomato markets are coming off. Quality is good. 
• Grape tomato markets are steady. Quality is good. 
• Cherry tomato markets are coming off. Quality is good. 

Yams: Alert 

Markets are active. Jumbo yams are in short supply. Orders moving forward will have a high probability of being prorated. Quality is good. 

Market Alerts: 

The items listed below are either being prorated or are in short supply. 

1. Broccolini 
2. Green Leaf 
3. Jumbo Yams 
4. Lettuce 
5. Red Leaf 
6. Roma Crunch 
7. Romaine 
8. Romaine Hearts 
9. Strawberries 
10. Snow peas 
11. Sugar snap peas 
12. Tender Leaf