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july-17th-2026-market-report

July 17th, 2026 Market Report

Asparagus: Alert

Markets are up, as Mexico becomes primary supplier. Peruvian supplies remained limited due to lower yields and increased demand.  Hot weather and poor growing conditions have impacted production and quality. Supplies are expected to remain tight through September. Quality is fair.

Berries: Alert

• Blackberry Markets are up. Blackberries will remain in very short supply as California production continues to progress slowly. Harvests from Oregon and Washington are not expected until late July. Quality is fair.
• Blueberry Markets remain steady. Production in Oregon and Washington has increased, while volume in Michigan continues to pick up, contributing to downward pressure on the markets.
• Raspberry markets are steady. Baja supplies are improving, with California production slowly increasing. Quality is fair to good.
• Strawberry markets are steady. Warmer temperatures and high humidity have impacted quality, causing shorter shelf life, softer fruit, and increased bruising. Quality and texture should improve as humidity decreases, though smaller sizing is reducing overall yields.Quality is fair to good.

Broccoli:

Markets are coming off. Quality is fair to good.  

Brussel Sprouts:

Markets are coming off. Quality is good.

Cabbage:

• Green Cartons: Markets are steady. Quality is good.
• Red Cartons: Markets are steady. Quality is good.
• Bagged Cabbage: Markets are steady.  Quality is good.

Carrots:

• Cello markets are steady. Quality is good.
• Loose Markets softened slightly out of Mexico. Quality is good.
• Value-add Carrots markets are steady. Quality is good.

Cauliflower:

Markets are coming off. Quality is fair to good.

Celery:

Markets are up. Industry supplies have lightened up this week, and we will see the same trend as we head into next week. Quality is good.

Citrus:

• Lemon: Markets are steady. District Two (Ventura County/Oxnard region) is in full production and supplying the majority of fruit. Offshore Import lemons have started with decent supplies. Quality is good.
• Limes: Market conditions are already reflecting the impact of last week’s weather, with price trending upward. Continued rainfall is reducing harvest windows, limiting field access, and constraining overall supply. With additional storms forecast throughout the week, further upward pressure on pricing and continued supply tightness are expected.
• Orange: Markets are steady. California Valencia oranges are heavily weighted toward larger sizes, with 56ct and 72ct fruit most available. Smaller sizes remain extremely limited and will require flexibility, with substitutions to larger sizes likely to maintain coverage. Import Chilian and South African fruit has started. We will see 105ct 15kg fruit as a sub for 113ct in the mix. Quality is good.

Cucumbers:

• Cucumber Eastern supply remains constrained following the conclusion of South Florida production, while Georgia volumes are limited due to recent weather conditions. North Carolina production is slowing.  New jersey has started harvesting, though quality has been impacted by Weather. Overall product quality remains fair to good.
• Cello Cucumber markets are steady. Quality is good.

Eggplant:

Markets are up. Georgias season has finished, adding pressure to pricing. Markets are expected to stay elevated until larger summer harvest begins in early August. Overall quality remains good.

Grapes:

Markets are coming down. This is the strongest time of year for grapes, with excellent quality and strong supply loading from Fresno through Bakersfield. Most shippers are peaking on large and extra-large red and green seedless varieties. The market is expected to remain steady with reasonable pricing barring any weather-related disruptions. Quality is good.

Green Onions:

Markets are steady. Quality is good.

Herbs:

• Basil: Quality is fair.

Lettuce Iceberg:

Markets are steady. Production remains strong across both northern and southern regions. Quality is good.  

Lettuce Leaf:

• Romaine markets are steady. Minimal fringe and tip burn being reported. Quality is good.  
• Romaine Heart markets are coming off. Minimal fringe and tip burn being reported. Quality is good.
• Green Leaf markets are coming off. Minimal fringe and tip burn being reported. Quality is good.  
• Red Leaf markets are coming off. Minimal fringe and tip burn being reported. Quality is good.  

Lettuce Tender Leaf:

Arcadian, Arugula, Cilantro, Parsley, Spring Mix, and Spinach. Tender leaf items are steady. Quality is good.

Melons:

• Cantaloupes: Market are coming off. Domestic cantaloupes are transitioning from Central California into new fields in the Westside region. Quality is good.
• Honeydews: Markets are coming off. Domestic honeydews are transitioning from Central California into new fields in the Westside region. Quality is good.

Onions: Alert

• Red Onion: Market is exceptionally tight due to a planting gap, resulting in limited supplies until Washington begins harvesting around July 20. Transportation availability continues to be a significant factor influencing market activity and pricing trends. Overall product quality remains strong across all growing regions. Freight is a key driver of pricing.
• Yellow Onions: Market is exceptionally tight due to a planting gap. New Mexico and Central California have emerged as the primary shipping regions for the balance of the summer season. Overall product quality remains strong across all growing regions.Freight is a key driver of pricing.

Peppers:

• Green Pepper: Markets are down slightly. Production in the Carolinas is improving but remain Weather dependent due to extreme heat. Market is expected to remain tight until production increases in the Carolinas.
• Red Pepper markets are inflating. Quality is good.

Pineapples:

Markets are steady. Quality is good.

Potatoes:

Markets are trending upward as pricing continues to increase on count cartons. As the crop nears its end, supplies of #1 cartons are becoming more limited, resulting in higher FOB pricing. Larger-size potatoes are also tightening in availability. Transportation costs continue to contribute to overall market strength. Quality remains strong.

Squash:

Markets are Steady. North Carolina and New Jersey are providing strong volume and good quality, adding supply to the market. Overall quality remains good

Tomatoes:

Tomato markets remain firm due to tight supplies and steady demand, with Roma and greenhouse tomatoes facing the most pressure. Southeast production is increasing, which should improve availability in the coming weeks, though freight will continue to impact sourcing decisions.

• Round tomato markets are up. Quality fair to good.
• Roma tomato markets are steady. Quality is good.
• Grape tomato markets are coming off. Quality is good.
• Cherry tomato markets are coming off. Quality is good.

Yams: Alert

Markets are active.  Jumbo yams are in short supply. Quality is good.

Market Alerts:

The items listed below are either being prorated or are in short supply.

1. Asparagus
2. Blackberries
3. Jumbo Yams
4. Red Onions
5. Red Watercress
6. Yellow Onions

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