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May 26 – June 1, 2013

Market Outlook

Supplies remain plentiful, with quality very good overall.
Romaine / leaf market is steady with good supplies and quality.
Broccoli availability has tightened as shippers are in to fewer supplies. Cost is up. Quality remains good.
Cauliflower market is similar to broccoli.
Market has remained steady out of Georgia with good quality.
Market remains at elevated levels. Oxnard is winding down with Salinas expected to begin around June 10th.
We are having good arrivals on California fruit. Market is steady.
Idaho market is showing signs of strengthening and is expected to continue to get stronger for the next few weeks minimally.
Onion market on new crop onions has gone up this week and the upward trend is expected to continue for the next couple of weeks.
Market is steady to up slightly again on Oranges and lemons are definitely much stronger. Quality has been good on both lemons and oranges.
The market on cucumbers is steady, quality getting much better now that Georgia has started up.
Market is steady to stronger on peppers. Quality has been getting better
Tomato market is steady on rounds, however product is scarce. The market is strengthening on Plum tomatoes.  Cherries and grapes are steady.

Freight rates out of California have increased dramatically resulting in higher overall landed costs on Western Veg.

Feature of the Week

This week Primo is featuring berries! All purple berries are chock-full of vitamin C, which helps form connective tissue and build joint-cushioning cartilage. But blackberries pack a bonus: They contain salicylic acid, a pain-squelching ingredient that’s also in aspirin. A 12 ounce serving of strawberries has only 97 calories, and eight strawberries contain more Vitamin C than a medium sized orange.


Recipe of the Week

Very Berry Sundae

2 1/4 cups fresh strawberries, halved
2 1/4 cups mixed fresh berries
3 tablespoons sugar
2 tablespoons orange liqueur
2 teaspoons grated orange rind
1/2 teaspoon chopped mint 3 cups fruit sorbet Garnishes: orange zest, fresh mint sprigs
Combine strawberries and next 5 ingredients, tossing lightly to combine. Cover and chill up to 2 hours.Scoop 1/2 cup sorbet into each of 6 serving dishes.  Spoon two-thirds cup of berries over

Fun Facts of the Week

  • Nutritional experts have recently named strawberries a nutritional “superfood,” as a result of their being an excellent source of antioxidants, Vitamin C, potassium, folate and fiber.
  • Blackberry tea was said to be a cure for dysentery during the Civil War. During outbreaks of dysentery, temporary truces were declared to allow both Union and Confederate soldiers to “go blackberrying” to forgage for blackberries to ward off the disease
  • Native Americans once called them “star berries,” because the five points of blueberry blossoms make a star shape.