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November 16-Novemeber 22, 2014

Market Outlook


The Iceberg market remains very active. Product is in very short supply and we are being held to averages. Product in both Salinas and Huron is about done with most shippers starting in Yuma in a small way at the end of week 46. Most shippers will be all Yuma by the beginning of week 47.


California leaf market is also very short and trading at elevated levels. Overall, quality has been good.


Broccoli market is stronger as supplies are limited.


The cauliflower market is steady to stronger. Quality has been good.


Carrot market has gotten a bit stronger coming out of Canada for next week.


The celery market is higher as Salinas is winding down and Oxnard is just starting. The Thanksgiving pull has begun and we are seeing product tighten up.


Strawberry market is extremely tight as shippers have very few quality berries to ship. We are getting only about 50% of what we would normally get. We are being told to expect some quality issues on inbound. Costs are higher again.


Market is up again on new crop Burbanks. Quality is very good.


The market is steady going into next week, product is plentiful and quality has been very nice.


The lemon market is stronger on Mexican fruit for next week. California is about steady. Quality is good to very good. Navels are in full swing with larger sizes commanding more money. Quality is very good. Lime market is higher. Quality has been good overall.


Market has gotten stronger going into next week Georgia is done and Florida has begun. Product overall has been good.


Pepper market has remained steady for next week. Quality has been good.


Tomato market is steady. Overall, quality has been fair to good.


Recipe of the Week

Cranberry & Tangerine Sauce


2 cups fresh cranberries

3/4 cup sugar

3/4 cup water

1/4 cup tangerine juice

2 tablespoons Aperol

1/2 inch knob ginger, minced

zest of 1 tangerine


Place the cranberries, water, juice, sugar, ginger and zest in a medium saucepan and, stirring occasionally, cook for 20 minutes over medium high heat to reduce and thicken. Remove from heat and stir in the Aperol. Serve hot or cold.


Fun Facts of the Week

  • Mashed potatoes, pumpkin pies, popcorn, milk, corn on the cob, and cranberries were not foods present on the first Thanksgiving’s feast table.
  • Lobster, rabbit, chicken, fish, squashes, beans, chestnuts, hickory nuts, onions, leeks, dried fruits, maple syrup and honey, radishes, cabbage, carrots, eggs, and goat cheese are thought to have made up the first Thanksgiving feast
  •  In 2012, the U.S. produced 2.6 billion pounds of sweet potatoes, more than 1.2 billion pounds of pumpkins, and an estimated 768 million pounds of cranberries.
  • 7. One can of jellied cranberry sauce—which is extremely popular this time of year–contains around 200 cranberries.