Primo

November 24- November 30, 2013

Market Outlook

Lettuce:
The Iceberg market is trading at lower levels. Supplies in Yuma are plentiful.

Leaf:
Leaf market is steady with supplies winding down in Salinas and Yuma ramping up.

Broccoli:
Broccoli supplies are improving and the market is coming off.

Cauliflower:
Market is dropping with better supplies.

Carrots:
Cost has remained steady on jumbo carrots out of Canada. Quality is good.

Celery:
The Celery market is steady. Quality has been very good.

Strawberries:
Supplies continue to remain tight and the market is steady. We have see minor quality issues on inbound and expect to see this continue as the California season winds down.

Potatoes:
The market has not changed much on smaller counts, however there are still some deals to be made on bigger sizes.

Onions:
Market on onions has been getting stronger each week. Trend is expected to continue.

Citrus:
Lemon supplies are improving, overall costs are steady. Oranges are steady, but shippers are struggling to come up with small fruit. 113’s and 138’s are particularly tough to find.

Cucumbers:
Cucumber market has taken a big jump out of the south. Availability is tight and quality fair to good.

Peppers:
Pepper market has remained on the higher side this week again. Quality has been good, but availability is tight on the smaller sizes.

Tomatoes:
Tomato market is steady on rounds, and romas. Grapes and cherries are a little stronger. Florida season is struggling to get going due to cooler weather.

Feature of the Week

This week Primo is featuring gold beets. Milder in flavor than red beets, the good thing about gold beets is that they don’t “bleed” like their red counterparts. Truly gold, the rich color runs deep throughout this solid fresh vegetable. The subtle but excellent flavor simply can’t be beat.
 

Recipe of the Week

Golden Beet Slaw

Ingredients
 1/4 cup olive oil
 2 tablespoons red-wine vinegar
 1 teaspoon orange zest
 1 tablespoon orange juice
 3/4 teaspoon coarse salt
 1/4 teaspoon freshly ground pepper
 1 1/2 pounds golden beets, peeled and cut into matchsticks
 3 scallions, sliced
 1/2 cup chopped fresh cilantro

Directions
Whisk together oil, vinegar, zest, orange juice, salt, and pepper. Toss with beets, scallions, and cilantro.
 
 

Fun Facts of the Week

  • Beets are a good source of potassium and also contain a fair amount of folic acid and vitamin A.
  • All cultivated beets are descendents of the sea beet, a wild seashore plant found growing along the Mediterranean and Atlantic coasts of Europe and North Africa