Primo

Looking for custom cut and packaged produce for your business? Learn more about our new processing facility, KaliBee’s.

November 9th, 2023 Market Report

 Lettuce: 

Lettuce markets are active. Salinas and Huron are finished for the season. There is production in Yuma, but the increase in demand from this region has created a stronger market. Yuma’s weight will average 36 to 41 pounds per case. Quality is fair at best until we get into Yuma product starting the week of 11/19. 

Leaf: 

Romaine markets are slightly higher. Salinas and Huron are finished for the season. Yuma will start next week with good quality. Slight fringe burn and insect damage are some common defects reported out of Salinas. Quality is fair to good until we get into Yuma product starting the week of 11/19. 

Romaine Heart markets are up. Salinas and Huron are finished for the season. Yuma will start next week with good quality. Slight fringe burn and insect damage are some common defects reported out of Salinas. Quality is fair to good until we get into Yuma product starting the week of 11/19. 

Green and Red Leaf markets are slightly higher. Salinas and Huron are finished for the season. Yuma will start next week with good quality. Slight fringe burn and insect damage are some common defects reported out of Salinas. Quality is fair to good until we get into Yuma product starting the week of 11/19. 

Lettuce Tender Leaf: 

Parsley, Cilantro, Arugula, Spring Mix, Arcadian, and Spinach are steady due to the current warmer days and cooler nights. Quality is slowly improving, but overall is fair to good. 

Broccoli: 

Markets are active. Salinas broccoli supplies have tightened and yields are declining as the season comes to an end. There is an AOG increase on all VA packs. Quality is fair to good. 

Cauliflower: 

Markets are active. Salinas cauliflower supplies have tightened and yields are declining as the season comes to an end. Quality is fair to good. 

Carrots: 

Cello markets are slightly up out West. Canadian carrots remain strong and appear to be getting stronger. Quality is good. 

Loose market is steady. Quality is good. 

Value-add Snack Carrots are steady. Quality is good. 

Celery: 

Markets are still increasing as we get ready for Thanksgiving demand. The production in Salinas has ended, and the production is currently concentrated in Santa Maria/Oxnard. There is an AOG increase on all VA packs. Harvesting will not begin in Yuma until mid-to late December. Quality is good. 

Strawberries & Bush Berries: 

Strawberry markets are active. Fruit from Central Mexico is making its way to the border in small quantities. As we move into December, volume is expected to slowly increase. Watsonville and Salinas are finishing with marginal quality. Plant cycles in the late season are causing smaller fruit and lower yields in Santa Maria. Berry production in Oxnard is steady and of fair to good quality. Last week, Santa Anna winds caused some mild damage in the form of dry calyx and bronzing. As of this week, the fields have cleaned up and the quality has improved. Quality is fair. 

Raspberry markets are steady. Good production is arriving at the California distribution centers from Baja and Central Mexico. Fresh lots have been of good quality. December should see this uptick in volume continue. Quality is good. 

Blueberries markets are continuing to soften. Imported Peruvian fruit is arriving in greater quantities at the ports. In terms of arrivals, Chilean products are just scratching the surface. The production in Central Mexico should begin to increase in early December. So far, Texas has seen only light crossings. Quality is fair to good. 

Blackberries markets are up and very active. Due to recent heat, high humidity, and rain in Central Mexico, there is a shortage of blackberries. Over the next few weeks, quality should improve barring more rain. Quality is fair. 

Potatoes: 

The Potato market is stable, with 40cts and 50cts becoming a bit tight. Quality has been good. 

Onions: 

The onion market is stable. There is a slight increase in price due to freight. Overall quality is good. 

Cucumbers: 

Cucumber market is steady. Quality is good. 

Euro cucumbers markets are steady, but still tight. Canada is gapping and expect markets to be active until Mexico gets started. Quality is fair to good. 

Peppers: 

Green bells market is steady. Quality is good. 

Red Pepper markets are active due to recent weather conditions. Quality is fair to good. 

Herbs: 

Basil: We are still seeing minor quality issues. Overall, quality is fair to good. 

Citrus: 

Orange markets remain strong and very active. As Valencia’s wrap up and navels get underway, markets are continuing to be strong. The peak sizes are 88/113/72. The small fruit crop is expected to tighten up significantly come January as the crop peaks on medium to large-sized fruit. Brix are in the 10-12 range, with gas times running around 4 days to get color. Shippers are currently prorating 50% of orders due to recent rain in the area. Quality is fair to good. 

Lemon markets remain strong, but steady. District 3 (California desert/Arizona) is the fastest-growing region. District 1 (Central Valley) has started in a very light way. We should see some relief when District 1 ramps up, bringing more fruit to the market. Quality is good. 

Lime The lime market has come off again this week and should begin to level off over the next week. Europe will begin their pull for Christmas and New Years ads (it takes the boat 30 days to reach Europe) next week and the week after which will put increased pressure on the 230 and 250cts sizes. We are also hearing that some domestic retailers are going to be putting increased emphasis on marketing smaller limes for the upcoming holidays as well. With better weather and less rain in Mexico 

US. Less repacking and regrading has been required this last week, and sizing has improved some as well. 110cts continue to remain extremely tight, but we have been filling orders. With holiday demand in the US and Europe coming up, growers are expecting to see an increase in prices in December, especially on the smaller sizes. 

Grapes: 

The grape market continues to be active, but steady. Several shippers believe they will have domestics through November. A short period of tight supply may occur at the start of December, but it does not appear that there will be a gap. Currently, the grape market has leveled off in price as the industry continues to harvest the remaining crop. For the remainder of the domestic season, the market will remain high and tight. Quality is fair to good. 

Tomatoes: 

Markets are elevated and active on all varieties, particularly Roma and grape tomatoes. With the winter months approaching, expect volatile markets through January, which is normal for this time of year. 

Cabbage: 

Green Cartons: Markets are tightening up. Quality is good. 

Red Cartons: Markets are tightening up. Quality is good. 

Bagged Cabbage: Markets are tightening up. Quality is good. 

Market Alerts: 

The items listed below are being prorated by Shippers. 

1.) Blackberries 

2.) Strawberries 

3.) Snipped beans – critical 

4.) All Oranges