Primo Weekly Market Update 

10/10/25 

Asparagus: Alert 

Markets continue to tighten. Mexico continues to face tight asparagus supplies due to strong demand and weather impacts, with Southern Baja down 50% and Northern Baja nearing the end. Sonora remains light but should improve by Thanksgiving as demand eases. Peru is rebounding, with northern fields ramping up and 97 containers expected in Miami, more than double last week. Quality is fair to good. 

Berries: Alert 

• Blackberry markets are up. Rain in Central Mexico has caused transfer delays from the border to the West Coast, leading to temporary shortages for some shippers. Quality is good. 
• Blueberry market continues coming down as availability improves. Quality is good. 
• Raspberry markets are up. Supplies are steady coming from Central Mexico and California. Quality is good. 
• Strawberry markets are up and sold out. We’re currently in a demand-exceeds-supply market. Rain and humidity in California growing regions two weeks ago have slowed plant recovery, while excessive stripping and cooler, shorter days continue to impact yields. Santa Maria is past its peak, but Oxnard is expected to gradually improve week over week heading into November. Quality is fair. Green Cartons: Markets are steady. Quality is good. 
• Red Cartons: Markets are steady. Quality is good. 
• Bagged Cabbage: Markets are steady. Quality is good. 

Shippers are filling 50% of a 10-week averages. 

Broccoli: Alert 

Broccoli markets are up and sold out. Broccoli supplies remain very limited this week. Some pin rot is being observed due to moisture on the crowns, mostly manageable but impacting yields. Insect pressure remains a key concern. There is an AOG trigger on all value-added Broccoli items. Quality is fair. 

Shippers are holding to 10-week averages on Commodity and Value-Add Broccoli. 

Brussel Sprouts: Alert 

Markets are sold out. Brussels sprout supplies remain limited as Salinas Valley and Oxnard regions continue to face insect pressure, decay issues, and smaller sizing. There is an AOG trigger on all value-added Brussel items. Quality is fair to good. 

Shippers are holding to 10-week averages on Commodity and Value-Add Brussel Sprouts. 

Cabbage: 

Carrots: 

• Cello markets are mostly steady. Quality is good. 
• Loose Markets are steady. Quality has been good. 
• Value-add Snack Carrots are steady. Quality is good. 

Cauliflower: Alert 

Markets are up and sold out. Cauliflower supplies remain very limited due to quality issues and increased insect pressure from diamondback moths and aphids, resulting in lower yields. There is an AOG trigger on all value-added Cauliflower items. Quality is fair to good. 

Shippers are holding to 10-week averages on Commodity and Value-Add Cauliflower. 

Celery: 

Markets are steady. Minor seeder issues are being reported. There is an AOG trigger on all value-added Celery items. Quality is good. 

Citrus: Alert 

• Lemon: Markets remain strong across all sizes. District 2 (Ventura/Oxnard) is the primary growing area, though volume is declining each week. Sizes 140ct and smaller are in very short supply. District 3 (CA Desert/AZ) is just beginning with light volume. Compared to last summer, markets are higher due to increased demand and fewer imports. Offshore shipments continue to arrive lightly on both coasts, while Mexico’s volume is down year over year. 
• Limes: Markets are leveling off. Lime prices dipped this week due to lower demand. The new crop is mostly small-sized with improved color and shelf life, though some skin issues persist. Medium sizes are becoming more available, with 175s expected to peak soon and stronger movement anticipated next month. Quality is fair to good. 
• Orange: Markets remain strong across all sizes. Valencia’s are peaking on 72ct with roughly three weeks remaining in the season. Gas treatments are being applied for 3-4 days to help with regreening. Increased school demand is driving up markets for 88ct, 113ct, and 138ct sizes as supplies tighten. The domestic Navel season is anticipated to begin in mid-October. Shippers are holding to 6-week averages. 

Cucumbers: 

• Cucumber market is fairly steady. Quality has been good on inbound. 
• Cello Cucumbers markets are coming off. Quality is good. 

Eggplant: 

Market is steady. Quality is good. 

Grapes: 

Markets are steady. The grape market shows signs of advancing, but heavy inventories in storage are keeping prices flat. The full impact of recent storms may not be apparent until November. Quality is good. 

Green Onions: 

Markets are up and supplies are limited due to weather-related quality issues and lower yields in the Baja region. Quality is fair to good. 

Herbs: 

• Basil: Quality is fair. 

Lettuce Iceberg: Alert 

Lettuce markets are up and sold out. Light supplies are expected to continue for at least two weeks due to INSV impacting yields across all growers. Multiple shippers have reported lighter weights, puffiness, leaf discoloration, internal burn, brown butt, and misshapen heads upon arrival. There is an AOG trigger on all value-added Lettuce items. Quality is fair to good. Shippers are holding to 10-week averages on Commodity and Value-Add Lettuce. 

Lettuce Leaf: Alert 

• Romaine markets are up and sold out. Expect lighter weights, along with tip and fringe burn. There is an AOG trigger on all value-added Romaine items. Quality is fair to good. Shippers are holding to 10-week averages on Commodity and Value-Add Romaine. 
• Romaine Heart markets are up. Expect lighter weights, along with tip and fringe burn. Quality is fair to good. 
• Green Leaf markets are up. Expect lighter weights, along with tip and fringe burn. There is an AOG trigger on all value-added Green Leaf items. Quality is fair to good. 
• Red Leaf markets are up. Expect lighter weights, along with tip and fringe burn. Quality is good. 

Lettuce Tender Leaf: 

Arcadian, Spring Mix, Spinach, Cilantro, Arugula, and Italian Parsley. Markets are steady. There is an AOG trigger on value-added Cilantro items. Quality is fair to good. 

Melons: 

• Cantaloupes: Markets are up. The Westside season is winding down and will wrap up in the coming weeks. Domestic cantaloupe production will begin shifting south, followed by the start of the offshore program. Limited supplies and increasing demand are expected to drive the market up in the short term. Fields continue to produce mostly 9s, with sizing expected to remain a challenge until the transition to Yuma. Supplies of 12s and 15s will be especially tight. Brix levels are strong, ranging from 13 to 16. Cooler temperatures and recent rain in the Central Valley have impacted field conditions. Quality is good. 
• Honeydews: Markets are up. The Westside honeydew season is ending in a few weeks, with the transition south underway and offshore to follow. Nogales honeydews are available. Limited supplies and strong demand are pushing the market. Fields are producing mostly 5s and 6s, with 8s remaining tight until the Yuma transition. Brix levels are 13–16. Cooler temps and rain in the Central Valley have impacted fields. Quality is good. 

Onions: 

Markets are steady. Onions are currently shipping out of Washington and Idaho, as the California and New Mexico seasons have ended. Quality is good. 

Peppers: 

• Green bell market is beginning to tighten a bit. Quality on inbound has been good. 
• Red Pepper markets are steady. Quality is good. 

Pineapples: 

Market is relatively steady. Quality has been good. 

Potatoes: 

Idaho’s 40-70 count market has stabilized with new crop Norkotah’s now leading while Burbank’s are finished. New fields are mostly #1 grade, with #2s tight. Color potatoes are coming from CA, ID, MN, WA, and WI. Quality is good. 

Squash: 

• Green market tightened a bit. Quality is good. 
• Yellow market tightened a bit. Quality is fair to good. 

Tomatoes: 

Markets are steady with good supplies on both coasts. Northern Florida starts early to mid-October. West Coast supplies steady in CA, lighter in Baja. 

• Round tomato markets are coming off. Quality is good. 
• Roma tomato markets are coming off. Quality is good. 
• Grape tomato markets are steady. Quality is good. 
• Cherry tomato markets are coming off. Quality is good. 

Yams: Alert 

Markets are active. Jumbo yams are in short supply. Orders moving forward will have a high probability of being prorated. Quality is good. 

Market Alerts: 

The items listed below are either being prorated or are in short supply. 

1. Artisan Romaine – 50% fill rate 
2. Broccolini 
3. Broccoli 
4. Broccoli Rabe – 60% fill rate 
5. Brussel Spouts 
6. Cauliflower 
7. Dried Cherries 
8. Jumbo Yams 
9. Lemons 
10. Lettuce 
11. Oranges 
12. Romaine 
13. Strawberries – 50% fill rate