Primo Weekly Market Update 

10/24/25 

Asparagus: 

Markets continue to tighten. Mexico’s supply is still limited due to storm damage, but improving as more fields open and Baja adds 600 new hectares. Sonora quality should improve with cooler temps. Peru’s south is finishing by weeks 45–46, while northern regions ramp up. Quality is good, sizing small to standard, and Miami arrivals are increasing. Quality is fair to good. 

Berries: Alert 

• Blackberry markets are steady. Supplies remain light, but are gradually improving as Mexico exits the monsoon season. California is winding down, while Mexico ramps up, and volumes are expected to peak by mid to late December. Quality is fair to good. 
• Blueberry market is easing as availability improves from Peru. Central Mexico has limited supplies. Quality is good. 
• Raspberry markets are steady. Supplies are still light but gradually improving as Mexico moves out of the monsoon season. California is winding down, Mexico is ramping up, and volumes are expected to peak by mid to late December. Quality is good. 
• Strawberry markets are up. The market remains very tight, with demand surpassing supply. Short fills, cancellations, and delays are expected through month-end as shippers focus on fulfilling contracts. Quality is uneven due to rain and humidity, resulting in high cull rates and low yields. Quality is fair. 

Driscoll is filling 50% of a 6-week averages. 

Other Shippers are covering 100% of 6-week average. 

Broccoli: Alert 

Broccoli markets are coming off, but supplies remain very limited this week. Some pin-rot is appearing on crowns due to moisture—mostly avoidable but impacting yields. Managing insect pressure remains a top priority. There is an AOG trigger on all value-added Broccoli items. Quality is fair. 

Shippers are holding to 10-week averages on Value-Add Broccoli. 

Brussel Sprouts: Alert 

Markets are coming off, but supplies remain extremely limited. Crops in the Salinas Valley and Oxnard are facing insect pressure, some decay, and smaller sizing. There is an AOG trigger on all value-added Brussel Sprout items. Quality is fair to good. 

Shippers are holding to 10-week averages on Commodity and Value-Add Brussel Sprouts. 

• Green Cartons: Markets are steady. Quality is good. 
• Red Cartons: Markets are steady. Quality is good. 
• Bagged Cabbage: Markets are steady. Quality is good. 

Cabbage: 

Carrots: 

• Cello markets are mostly steady. Quality is good. 
• Loose Markets are steady. Quality has been good. 
• Value-add Snack Carrots are steady. Quality is good. 

Cauliflower: Alert 

Markets are coming off, but supplies remain very limited due to quality issues and increased insect pressure from diamondback moths and aphids, leading to lower yields. There is an AOG trigger on all value-added Cauliflower items. Quality is fair to good. 

Shippers are holding to 10-week averages on Value-Add Cauliflower. 

Celery: 

Markets are steady, but demand is expected to rise in the coming weeks. Large sizes continue to have the best availability, with good supplies in both Salinas and Southern California. Seeder issues are still reported but remain minimal. There is an AOG trigger on all value-added Celery items. Quality is good. 

Citrus: 

• Lemon: Markets remain strong across all sizes, but some relief may come as District 1 (San Joaquin Region) begins a light start. Current volume is limited due to fruit needing time to color, similar to navels, but should ramp up as cooler nights arrive. District 3 (CA Desert/AZ) is the main growing area now, with volumes expected to decline in the coming weeks. Smaller sizes, 140ct and below, remain extremely limited. Mexico has also started. 
• Limes: Supplies have rebounded following last week’s weather delays in Veracruz. Manifests are peaking on medium to large fruit, with smaller sizes limited as the rain encourages fruit to size up. Some rain related quality issues, like styler, may be present. Quality is fair to good. 
• Orange: Markets are steady, but still active. Valencia’s are nearly finished, with domestic CA navels starting very lightly at the end of this week. Markets have improved and should continue to strengthen as more fruit becomes available. Peak sizes are in the 72/88/113ct range. Fruit is currently being gassed for 4-5 days to enhance color development. 

Cucumbers: 

• Cucumber market is tightening NC crop winds down product is transitioning to GA. Cooler weather in GA is slowing production Quality has been good on inbound. 
• Cello Cucumbers markets are steady. Quality is good. 

Eggplant: 

Market is tightening. Georgia will lead supply for the next few weeks until Mexico ramps up late in the month. Quality is good. 

Grapes: 

Markets are steady. Grapes have struggled to find a market for months, but that’s changing, at least for greens. Supplies of green grapes have tightened as recent Central Valley rains prompt many shippers to wrap up their harvests. However, growers harvested aggressively ahead of the weather, leaving plenty of grapes in storage. Red grapes remain plentiful, so any price increases will likely be modest compared to greens. Quality is good. 

Green Onions: 

Markets are coming off, but supplies remain limited due to weather-related quality issues and reduced yields in the Baja region. Expect small sizing for the next two weeks. Quality is fair to good. 

Herbs: 

• Basil: Quality is fair. 

Lettuce Iceberg: Alert 

Lettuce markets are up and sold out. Huron production has begun, but demand continues to exceed supply. Suppliers report light weights, misshapen heads, and puffiness. However, Huron is seeing slightly heavier heads, with weights ranging from 35 to 38 pounds. There is an AOG trigger on all value-added Lettuce items. Quality is fair to good. 

Shippers are holding to 10-week averages on Value-Add Lettuce. 

Lettuce Leaf: Alert 

• Romaine markets are up and sold out. Expect supply to exceed demand for at least the next two weeks. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. There is an AOG trigger on all value-added Romaine items. Quality is fair to good. 

Shippers are holding to 10-week averages on Commodity and Value-Add Romaine. 

• Romaine Heart markets are up and sold out. Expect supply to exceed demand for at least the next two weeks. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. Quality is fair to good. 

Shippers are holding to 10-week averages on Commodity Romaine Hearts. 

• Green Leaf markets are up and sold out. Expect supply to exceed demand for at least the next two weeks. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. There is an AOG trigger on all value-added Green Leaf items. Quality is fair to good. 

Shippers are holding to 10-week averages on Commodity and Value-Add Green Leaf. 

• Red Leaf markets are up and sold out. Expect supply to exceed demand for at least the next two weeks. Light weights, fringe, and tip burn have been reported on arrivals. Production in Huron is moderate to light. Quality is good. 

Shippers are holding to 10-week averages on Commodity and Value-Add Red Leaf. 

Lettuce Tender Leaf: Alert 

Arcadian, Spring Mix, Spinach, Cilantro, Arugula, and Italian Parsley. Markets are up. Tender leaf supplies are tightening due to lower yields caused by insects and recent hail. Expect limited availability going into next week. There is an AOG trigger on value-added Arcadian, Spring Mix, Spinach, and Cilantro items. Quality is fair to good. 

Melons: 

• Cantaloupes: Markets are up. The Westside deal should wrap up this week. Domestic cantaloupes will fully transition to the Brawley/Yuma region next week, following delays caused by heavy rains. Markets remain elevated until supplies improve. Offshore cantaloupes are expected by mid-November. Fields are still producing mainly 9s, and sizing is expected to be a challenge for the rest of the domestic season. Quality is good. 
• Honeydews: Markets are up. The Westside deal should be completed this week. Domestic honeydews will fully transition to the Brawley/Yuma region next week, delayed by heavy rains in the growing areas. Markets remain elevated due to limited supplies and increased demand, and prices will stay high until the offshore season begins. Mexican honeydews are currently available in Nogales. Fields are still producing mainly sizes 4, 5, and 6. Quality is good. 

Onions: 

Overall demand remains strong, with steady supplies of all three colors shipping from ID, OR, and WA. Prices are holding firm on yellows and reds, while the market for whites is trending upward. Quality is good. 

Peppers: 

• Green bell market is beginning to tighten a bit. The Carolinas remain steady; New Jersey and the Midwest are wrapping up with mostly off grades. Florida will begin harvesting within a week, and light crossings through Nogales are expected by mid-November. Quality on inbound has been good. 
• Red Pepper markets are up. Quality is good. 

Pineapples: 

Market is relatively steady. Quality has been good. 

Potatoes: 

Harvest is complete, and supplies are now coming out of storage. The quality remains good, with a well-balanced range of sizes available. Color potatoes are coming from CA, ID, MN, WA, and WI. Quality is good. 

Squash: 

• Green & Yellow – Squash supplies are tight as demand outpaces production, especially for zucchini, while yellow squash is more available. Georgia’s volumes have slowed due to cooler temperatures, but Mexican zucchini is gradually increasing. Yellow squash remains limited, keeping prices high. Markets should stabilize as Mexican and Florida production ramps up over the next 7–10 days. 

Tomatoes: 

Markets are steady with limited supplies on both coasts. California is done, Baja/Mexico slowed by rain, and the East coast remains short. Northern Florida starts early to Nov. 

• Round tomato markets are steady. Quality is good. 
• Roma tomato markets are steady. Quality is good. 
• Grape tomato markets are up. Quality is good. 
• Cherry tomato markets are up. Quality is good. 

Yams: Alert 

Markets are active. Jumbo yams are in short supply. Orders moving forward will have a high probability of being prorated. Quality is good. 

Market Alerts: 

The items listed below are either being prorated or are in short supply. 

1. Artisan Romaine 
2. Broccolini 
3. Broccoli Florets 
4. Broccoli Rabe – 60% fill rate 
5. Cauliflower Florets 
6. Green Leaf 
7. Jumbo Yams 
8. Lettuce 
9. Red Leaf 
10. Romaine 
11. Romaine Hearts 
12. Strawberries