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Primo’s Outlook (10/22/12 – 10/27/12)

Market Report

Market is stronger as transition to Huron will start this week. Salinas supplies are winding down. Quality has been good.
Romaine and leaf markets are steady to up a dollar or two. Overall quality has been very good.
Market is steady to up slightly.  Quality has been very good.
Little change to market pricing, quality has been good.
Market has remained steady out of Canada and now Georgia in full swing.
Celery market is steady to down this week with good quality.
Cost is up slightly. Quality is hit and miss, and fair to good overall.
Idaho market has firmed up slightly on the smaller counts and will remain that way through the season due to a bigger crop in sizing this year.
Idaho crop will firm up in the next week or two. Demand on the export side has picked up. Quality has been very good.
Market remains very strong on oranges. 113, 138’s are very tight and are expected to remain scarce until new crop navels begin in late October/Early November. Overall, quality has been good. Lemon market is little changed with good arrivals from Mexico.
Georgia has tightened up on all size cucumbers; Jersey done and Mexico has very little to start with. This will make a very strong market for the next week or two. Quality is only fair.
Market is steady, Jersey is just about wrapped up, good volume and quality coming from the south.
Tomato market is up on all items as there are very few tomatoes in the East. Quality has been good.


Primo’s Pick of the Week!

We are in the heart of the Autumn Season. Does your menu show it? This week we are featuring Fall Salads.  Combine fall fruits (such as apples, pears, pomegranates and more,) with dried fruit, nuts, and finally with some of our Farm Fromage cheeses.

Of course, a great salad comes from a great base. Have you tried Arcadian Harvest Blend? It is a blend of Green Leaf, Red Leaf, Tangos, Lolla Rosa, Batavia, and Oaks.

They are fully mature, petite whole leaves that are more robust than baby lettuces. Arcadian Harvest holds up to various temperatures very well and will not break down or bruise as easily as Spring Mix.  It yields approximately 33% more servings than spring mix!

Recipe of the Week:

Official Fall Salad
Candied pecans
2 tablespoons unsalted butter
2 tablespoons packed light brown sugar
1/2 cup raw pecans
Maple-balsamic dressing:
1 small shallot, finely diced
1 teaspoon Dijon mustard
2 teaspoons balsamic vinegar
1/4 cup extra-virgin olive oil
2 teaspoons maple syrup
Salt and freshly ground black pepper, to taste
1 head endive, separated leaves
2 heads frisee, hand torn
1 large radicchio, torn leaves
1 red pear, sliced
1/4 cup shaved Parmesan
To make the candied pecans, set a nonstick pan over medium heat. Add the butter and sugar and once it has melted toss in the pecans and continue to toss to coat and cook evenly, about 1 minute. Transfer to a sheet tray lined with waxed paper (use 2 forks to separate pecans) while you prepare the salad.
Make the dressing by combining the chopped shallot, Dijon and balsamic vinegar in a large mixing bowl. Slowly drizzle in the olive oil while you whisk to emulsify. Add the maple syrup and season with salt and pepper.
Assemble salad by tossing greens and pear slices in a large mixing bowl with maple-balsamic dressing. Top with shaved Parmesan and candied pecans.

Fun Facts of the Week

A typical plate of Spring Mix weighs 1.5 oz vs. a similar plate of Arcadian Harvest™ weighing just 1 oz. That’s right, that’s 33% less! Because the cost of a pound of Arcadian Harvest™ is approximately the same cost of Spring Mix, that 33% savings goes right to the operator’s bottom line.