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Primo’s Outlook (10/8/12 – 10/13/12)

Market Report

Market is trending down with good quality.
Romaine and leaf markets are lower. Overall quality has been very good.
Market is lower.  Quality has been very good. 
Little change to market pricing, quality has been good.
Market has remained steady out of Canada and now Georgia in full swing.
Celery market is steady to down this week with good quality.
Cost is up. 100 degree heat for 3-4 consecutive days has taken its toll on strawberries. Shippers are pro-rating heavily. We will likely get only 20% to 30% of normal volume. Quality will only be fair.  
Idaho market has spiked up a bit this week with Burbanks starting. Norkotahs will still be available for the next month.
Idaho crop is steady with slight decrease on the jumbo red market.
Market remains very strong on oranges. 113, 138’s are very tight and are expected to remain scarce until new crop navels begin in late October/Early November. Overall, quality has been good. Lemon market is little changed with good arrivals from Mexico.
Georgia is in full swing now.
Market is steady, with good quality. We are sourcing mostly from New Jersey, with Georgia also in full swing.
Tomato market is steady on rounds and grapes. Cherry tomatoes are scarce and the market is up. Romas are also stronger. Quality has been good.

California is seeing unusually hot weather. This is bringing a lot of crops on early, driving supplies up and cost down. The flip side to this will be that there will be less availability in weeks to come and we will likely see quality suffer and costs go up.


Primo’s Pick of the Week!


Presenting… “Tasteful Selections 1-Bite Potatoes Sunshine Medley,” Simply Amazing potatoes…


The globe was searched far and wide to find the best varieties of potatoes that deliver fantastic flavors, great textures and tender skins in every color for a Simply Amazing eating experience. Fast from pantry to plate—prewashed, no peeling, faster cook times—these potatoes deliver traditional comfort food re-imagined in a Simply Amazing way! Tasteful Selections™ sunrise medley includes the following varities:

Honey Gold – Buttery sweet flavor with velvety golden flesh and delicate skin.
Ruby Sensation – A light fresh flavor with creamy flesh and tender skin.
Purple Passion- Slightly sweet, yet nutty with a plump texture and firm skin.

Recipe of the Week:

Herbed Sunrise Potatoes
Prep: 5 min. •  Cook: 15 min. •  Serves: 4-6
1 bag Tasteful Selections™ potatoes (Recipe favorite: Sunrise Medley)
1 tsp. salt
2 tbsp. butter
1 ½ tbsp. finely chopped fresh mixed herbs such as thyme, marjoram and sage (or 1 ½ tsp. dried herbs)
Salt and pepper, to taste
 In medium saucepan on medium-high heat, combine salt, potatoes and enough water to cover the potatoes. Cover and bring to a boil. Reduce heat to medium-low and simmer 10-15 minutes, or until desired tenderness.
 When potatoes are done cooking, drain and add butter and herbs. Stir until butter is melted. Season with salt and pepper, to taste. Serve hot.

Fun Facts of the Week

Potatoes require less water to grow than other staple foods such as wheat, rice and corn.

The potato is the fourth most important crop in the world after wheat, rice and corn.

Potatoes and lettuce are the two most popular fresh vegetables in theU.S.

A potato is about 80% water and 20% solid.

Henry Spalding first planted potatoes in Idaho in 1837