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july-24th-2026-market-report

July 24th, 2026 Market Report

Asparagus: Alert

Markets remain strong, with supplies extremely tight due to limited availability from Baja, declining quality in Central Mexico, and below-average production in Peru. Hot weather and unfavorable growing conditions have further impacted both yields and product quality. Market conditions are expected to remain tight through the Thanksgiving season. Overall quality is currently rated as fair.

Berries:

• Blackberry Markets are up. Supply conditions are expected to improve over the coming weeks as seasonal production increases in the Pacific Northwest and Central Mexico. Quality is fair to good.
• Blueberry Markets remain steady. Production in Oregon and Washington has increased, while volume in Michigan continues to pick up, contributing to downward pressure on the markets.  New Jersey has steady supplies.  Quality is good.
• Raspberry markets are coming off. Baja supplies are improving, with California production slowly increasing. Quality is good.
• Strawberry markets are steady. Warmer temperatures in California have impacted fruit quality, resulting in softer, more mature fruit that is increasingly susceptible to bruising and decay. Light oversupply and weak demand continue to keep the market soft. Quality is fair to good.

Broccoli:

Markets are coming off. Quality is fair to good.  

Brussel Sprouts:

Markets are coming off. Quality is good.

Cabbage:

• Green Cartons: Markets are steady. Quality is good.
• Red Cartons: Markets are steady. Quality is good.
• Bagged Cabbage: Markets are steady.  Quality is good.

Carrots:

• Cello markets are steady. Quality is good.
• Loose Markets softened slightly out of Mexico. Quality is good.
• Value-add Carrots markets are steady. Quality is good.

Cauliflower:

Markets are coming off. Quality is fair to good.

Celery: Alert

Markets are up. Supplies are expected to be lighter this week, particularly in the Salinas Valley.slight pith is being reported. There is an AOG trigger on all Value-added Celery. Quality is fair togood.

Citrus:

• Lemon: Markets are steady. District Two (Ventura County/Oxnard region) is in full production and supplying the majority of fruit. Offshore Import lemons have started with decent supplies. Quality is good.
• Limes: Market conditions are steady and pricing should remain steady for short term. Columbian product is still available.
• Orange: Markets are steady. California Valencia oranges are heavily weighted toward larger sizes, with 56ct and 72ct fruit most available. Smaller sizes remain extremely limited and will require flexibility, with substitutions to larger sizes likely to maintain coverage. Import Chilian and South African fruit has started. We will see 105ct 15kg fruit as a sub for 113ct in the mix. Quality is good.

Cucumbers:

• Cucumbers Markets continue to trend downward as regional production in the East improves. While overall supplies are increasing, weather-related quality concerns persist in New Jersey. Market conditions are expected to remain favorable as additional regional production becomes available.
• Cello Cucumber markets are increasing due to the recent heat wave. Crop yields running about 40% below anticipated levels. Quality is good.

Eggplant:

Markets are down. East coast production is increasing, despite a slower than normal start. Overall quality remains good.

Grapes:

Markets are steady. This is the strongest time of year for grapes, with excellent quality and strong supply loading from Fresno through Bakersfield. Most shippers are peaking on large and extra-large red and green seedless varieties. Quality is good.

Green Onions:

Markets are steady. Quality is good.

Herbs:

• Basil: Quality is fair.

Lettuce Iceberg:

Markets are steady. Production remains strong across both northern and southern regions.Weights are averaging 40-44 pounds with good color and texture, and slight misshapen heads are being reported minimally. Quality is good.  

Lettuce Leaf:

• Romaine markets have come down. Minimal fringe and tip burn being reported. Quality isgood.  
• Romaine Heart markets have come down. Minimal fringe and tip burn being reported. Quality is good.
• Green Leaf markets have come down. Minimal fringe and tip burn being reported. Quality is good.  
• Red Leaf markets have come down. Minimal fringe and tip burn being reported. Quality is good.  

Lettuce Tender Leaf:

Arcadian, Arugula, Cilantro, Parsley, Spring Mix, and Spinach. Tender leaf items are steady. Quality is good.

Melons:

• Cantaloupes: Market are coming off. Domestic cantaloupes are transitioning from Central California into new fields in the Westside region. Quality is good.
• Honeydews: Markets are coming off. Domestic honeydews are transitioning from Central California into new fields in the Westside region. Quality is good.

Onions: Alert

• Red Onion: The market remains exceptionally tight due to a planting gap that has resulted in limited supplies. Production in the Pacific Northwest is expected to begin next week, which should help improve availability and ease pricing. Transportation availability continues to be a significant factor influencing market conditions, with freight costs remaining a key driver of pricing. Overall product quality remains strong across all growing regions.
• Yellow Onions: The market remains exceptionally tight due to a planting gap that has resulted in limited supplies. Production in the Pacific Northwest is expected to begin next week, which should help improve availability and ease pricing. Transportation availability continues to be a significant factor influencing market conditions, with freight costs remaining a key driver of pricing. Overall product quality remains strong across all growing regions.

Peppers:

• Green Pepper: The market continues to ease as the Carolinas and New Jersey maintain strong production, with FOB prices expected to trend lower. Although high temperatures in the East may impact supply and quality into early August, increasing production from the Midwest and Northeast is expected to help offset any regional shortages and support overall market availability.
• Red Pepper markets are increasing. Quality is good.

Pineapples:

Markets are steady. Quality is good.

Potatoes:

Markets are trending upward as pricing continues to increase on count cartons. As the crop nears its end, supplies of #1 cartons are becoming more limited, resulting in higher FOB pricing. Larger-size potatoes are also tightening in availability. New crop potatoes are expected to start shipping the week of August 10th. Transportation costs continue to contribute to overall market strength. Quality remains strong.

Squash:

Markets are down. North Carolina and New Jersey are providing strong volume and good quality, adding supply to the market. Overall quality remains good

Tomatoes:

Tomato markets remain firm due to tight supplies and steady demand, with Roma and greenhouse tomatoes facing the most pressure. Southeast production is increasing, which should improve availability in the coming weeks, though freight will continue to impact sourcing decisions.

• Round tomato markets are up. Quality fair to good.
• Roma tomato markets are steady. Quality is good.
• Grape tomato markets are coming off. Quality is good.
• Cherry tomato markets are coming off. Quality is good.

Yams: Alert

Markets are active.  Jumbo yams are in short supply. Quality is good.

Market Alerts:

The items listed below are either being prorated or are in short supply.

1. Asparagus
2. Celery
3. Jumbo Yams
4. Red Onions
5. Red Watercress
6. Yellow Onions

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